Demand Generation Manager

hace 3 horas


barcelona, España Play Your Brand A tiempo completo

Overview Barcelona / Híbrido. En Play Your Brand buscamos un/a Demand Generation Manager para liderar la generación de demanda y convertir marketing en un motor predecible de pipeline y crecimiento . Este rol es estratégico : ownership total del funnel, alineación con ventas y foco absoluto en impacto de negocio. Responsabilidades Definir y liderar la estrategia de Demand Generation (B2B). Ownership del pipeline generado desde marketing (€). Priorización de ICP, mensajes, campañas y canales. Diseño y coordinación de campañas de captación (paid, inbound, contenidos). Optimización de campañas y contenidos por mercado y geografía (GEO & SEO). Trabajo diario con Performance Marketing, Content y Sales. Alinear marketing con objetivos comerciales (run rate, SaaS, servicios). Adaptación de mensajes, ofertas y canales a diferentes mercados internacionales. Análisis continuo del funnel: MQL, SQL, oportunidades y win-rate. Iterar mensajes y ofertas en base a datos reales. Perfil Experiencia B2B en Demand Generation / Growth / Marketing. Background B2B en startup, scale-up o entorno SaaS / servicios. Experiencia trabajando en múltiples mercados o regiones. Capacidad demostrable de generar pipeline, no solo leads. Mentalidad analítica y orientada a resultados. Alta capacidad de priorización y toma de decisiones. Experiencia trabajando con equipos de performance y ventas. Qué ofrecemos Rol clave en la evolución de Play. Impacto directo en crecimiento, revenue y estrategia. Autonomía real y responsabilidad end-to-end. Equipo ambicioso, rápido y orientado a negocio. Modalidad híbrida y condiciones competitivas. Aplica por LinkedIn Más sobre Play: #J-18808-Ljbffr



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