Demand Generation Manager

**What Makes Us Unique**

At Cloudbeds, we're not just building software, we're transforming hospitality. Our intelligently designed platform powers properties across 150 countries, processing billions in bookings annually. From independent properties to hotel groups, we help hoteliers transform operations and uplevel their commercial strategy through a unified platform that integrates with hundreds of partners. And we do it with a completely remote team. Imagine working alongside global innovators to build AI-powered solutions that solve hoteliers' biggest challenges. Since our founding in 2012, we've become the World's Best Hotel PMS Solutions Provider and landed on Deloitte's Technology Fast 500 again in 2024 - but we're just getting started.

Cloudbeds is looking for an experienced and data-driven **Paid Marketing Manager** to join our high-performing Marketing Operations team. This role is ideal for someone who thrives in B2B SaaS performance marketing and wants to take ownership of global, multi-channel acquisition programs.

Success in this role will require experience with performance marketing strategies that go beyond traditional lead generation—focusing instead on reaching high-value accounts with tailored, data-informed approaches. Campaigns should be designed to engage decision-makers within Mid-Market organizations through personalized, one-to-one tactics that align with complex buying cycles and longer consideration paths.

**Location**:**Remote - _Must align with time zones across Americas, Europe, and Asia_

**What You Will Do**:
Plan, launch, and optimize global paid media campaigns across Google Search, LinkedIn Ads, Meta, and review platforms like Capterra and Hotel Tech Report.

Build and execute ABM-style campaigns using target account lists from Salesforce to reach key accountsOwn budget pacing and performance across channels with focus on efficient pipeline generation,
- Manage and collaborate with external consultants and agency partners across global regions to support and scale demand generation initiatives, ensuring alignment with strategy, budget, and performance KPIs.Collaborate closely with regional sales leaders to deliver insights and align paid media strategy with revenue goals.Partner weekly with the Content, SEO, and CRO teams to support organic traffic growth and conversion optimization across the website.Experiment with non-traditional demand generation tactics, including LinkedIn thought leadership, Slack communities, influencer marketing tests, and new emerging channels.Implement and maintain accurate tracking via Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Work cross-functionally to improve lead routing and conversion, ideally with tools like Chili Piper, Qualified, or LeanData.

**You'll Succeed With**:
Minimum 5 years of hands-on experience managing paid media campaigns in a B2B SaaS environment.

Strong track record managing budgets and performance across Google Search and LinkedIn Ads.Familiarity with channels like Meta Ads, Capterra, Hotel Tech Report, or niche comparison platforms.Intermediate to advanced experience with Salesforce CRM and Account Engagement (Pardot).Proficient in Google Tag Manager and GA4 for campaign tracking and web analytics.Strong command of Excel/Google Sheets for data analysis and performance reporting.
- Working knowledge of Looker Studio, Tableau, Sigma or similar BI tools (basic level acceptable).Bonus: experience with lead routing tools like Chili Piper, Qualified, or LeanData.Experience with Zapier for creating and managing workflows and automations across platforms is a plus.Excellent communication and collaboration skills, especially in cross-functional environments.Fluent in English (Spanish is a plus, but not required).
- Creative, analytical mindset with a passion for testing new demand strategies beyond traditional campaign tactics.

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**What to Expect - Your Journey with Us**:
Behind Cloudbeds' revolutionary technology is a team of redefining what's possible in hospitality. We're 650+ employees across 40+ countries, bringing together elite engineers, AI architects, world-class designers, and hospitality veterans to solve challenges others haven't dared to tackle. Our diverse team speaks 30+ languages, but we all share one language: a passion for innovation and travel. From pioneering breakthroughs in machine learning to revolutionizing how hotels operate, we're not just watching the future of hospitality unfold - we're coding it, designing it, writing it and shipping it. If you're ready to work alongside some of the brightest minds in tech who are obsessed with using AI to transform a trillion-dollar industry, this is your chance to be part of something extraordinary.

**Company**Awards** to Check Out**:

- Best All-In-One Hotel Management System | HotelTechAwards (2025)
- Overall 10 Best Places to Work | HotelTechAwards (2025)
- Most Loved Workplace® Certified (2024)
- Top 10 People's Choice(2024)
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