Demand Generation Events Manager

Overview Hi there We are Semrush, a global Tech company developing our own product – a platform for digital marketers. Are you ready to be a part of it? This is your chance We’re hiring for Demand Generation Events Manager (Global Events Team). Responsibilities Strategic Planning & Portfolio: Develop a global demand generation event strategy and annual calendar aligned with sales priorities and pipeline goals. Research and recommend high-ROI third-party events and sponsorships based on target audience analysis. Define event objectives, success metrics, and ROI projections for leadership approval. Pipeline & Lead Generation: Drive MQL generation and pipeline growth through integrated event programs and post-event nurture strategies. Collaborate with GTM and RevOps teams to define lead qualification, meeting booking programs, and pre-event traffic campaigns. Creative & Program Development: Design engaging brand experiences, booth activations, and high-touch VIP initiatives (e.g., executive dinners). Partner with Brand and Product Marketing to ensure consistent messaging and high-impact thought leadership presence. Event Production & Execution: Manage end-to-end production, including vendor relations, booth design, logistics, and on-site execution. Oversee all operational details: AV, staffing, shipping, inventory, and technical requirements. Sales Collaboration & Enablement: Partner with Enterprise Sales and SDR teams to align event activities with territory priorities and target accounts. Develop sales enablement materials, including briefings, engagement strategies, and meeting workflows. Measurement & Budget Management: Design reporting frameworks to track event ROI, attribution, and overall program performance. Manage the global event budget, including contract negotiations, invoice processing, and cost optimization. Conduct post-event analyses to refine future strategy and improve conversion results. Who We Are Looking For 3-5 years in demand generation, field marketing, or event marketing within B2B SaaS or technology Demonstrated success executing event programs that contributed to pipeline growth Experience with enterprise-focused demand generation or account-based marketing Track record in managing multi-event programs with measurable outcomes Collaboration experience with enterprise sales teams and understanding of B2B sales cycles Balance of strategic thinking and hands-on execution capabilities Willingness to travel 40–50% for event production and site visits Technical Skills & Tools Marketing automation platforms (HubSpot, Marketo, Pardot) Strong CRM knowledge (Salesforce required) - campaign management and reporting Event management platforms (Splash, Bizzabo, Cvent, or similar) Project management tools (Asana, Monday.com, Wrike) Data analysis, dashboard creation, and ROI modeling Perks & Benefits Flexible working hours Unlimited PTO Flexi Benefit for your hobby Employee Support Program Loss of family member financial aid Employee Resource Groups Meals, snacks, and drinks at the office Corporate events Teambuilding Training, courses, conferences About Semrush Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. We\'ve been developing our product for 17 years and have been awarded G2\'s Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker. 10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,700 people around the world are working on its development. The Semrush team is constantly growing. Diversity, Equity, and Inclusion Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. We are committed to ensuring that everyone feels a sense of belonging in the workplace. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. Our new colleague, we are waiting for you Mahmoud AlyTalent Acquisition Partner #J-18808-Ljbffr