Global Marketing Automation Strategist
hace 3 días
We are a world leader in plasma-derived medicines with a presence in more than 100 countries, and a growing global team of over 20,000 people. Our company Grifols is dedicated to improving the health and well-being of people around the world.
About the RoleThe Global Marketing Automation Specialist will play a key role in our Plasma Procurement Marketing Team, engaging in tasks such as crafting email campaigns and unique sends by leveraging Salesforce Marketing Cloud and other platforms to enhance the Donor journey/experience.
Key Responsibilities:- Hands-on development of journeys on Marketing Cloud (Emails, SMS, WhatsApp, Push Notifications)
- Audience creation
- Collaborate in the set up and maintenance of a comprehensive Salesforce Marketing Cloud infrastructure
- Involvement in the technical processes within the Salesforce Marketing Cloud ecosystem
- Overseeing vendors to ensure capability delivery and campaign execution using agile methods in SFMC
- Offering insights into evolving market technologies and trends within the marketing technology domain
- Documenting processes meticulously and tracking advancements
- Working collaboratively to construct metrics reports utilizing Salesforce data
- Refining email marketing strategies through consistent A/B testing, segmentation, and customization to bolster engagement and conversions
- Contributing to a robust and scalable marketing automation framework that integrates seamlessly with disparate systems and platforms
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, education, and/or ability required.
- A Bachelor's Information Technology, or comparable practical experience
- A minimum of five years' direct involvement with IT/marketing resources
- Established history with Salesforce Marketing Cloud functions
- Knowledge of digital omnichannel approaches supporting marketing and sales entities
- Proficiency with SQL and AMPscript languages
- Familiarity with analytical tools used for gauging and reporting on marketing campaign performance
- Experience with agile practices
- History of collaboration with dispersed team members
- Background in navigating a complex, multi-discipline, collaborative matrix organization
- Proficient English communication skills, both verbal and written
- Previous exposure to industries such as pharmaceuticals or biotechnology
- Certification in Salesforce
- Strong capabilities in business analysis, problem resolution, and follow-up
- Expertise in handling numerous projects simultaneously and meeting strict deadlines
- Experience in working with international teams
We offer a competitive salary package including a base salary of approximately €50,000 per annum, flexible schedule Monday-Thursday 7-10 to 16-19h and Friday 8-15h, benefits package, contract of employment: permanent position, flexibility for U Program: 2 days remote working, and location Sant Cugat del Vallès, Spain.
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