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Marketing Automation Strategist

hace 1 mes

Barcelona, Barcelona, España Contentsquare A tiempo completo

Company Overview

Contentsquare is a digital experience analytics company dedicated to better customer understanding and making the digital world more human. We power more human experiences through understanding, action, and trust.

Job Description

We are seeking a highly skilled Marketing Automation Strategist to join our Global Marketing Operations team. As a key member of this team, you will play a vital role in supporting, managing, and optimizing our marketing automation ecosystems, specifically Marketo and Iterable.

Key Responsibilities:

  • Support the entire customer lifecycle by providing technical support for marketing automation platforms (Marketo and Iterable) to facilitate marketing efforts across the entire customer journey.
  • Maintain and troubleshoot Marketo and Iterable platforms, ensuring they are effectively supporting marketing operations.
  • Manage integrations with other marketing tools and CRM systems like Salesforce to support customer engagement and data accuracy across the customer lifecycle.
  • Oversee the integration of Marketo, Iterable, Salesforce, and other marketing technologies to automate processes and enhance system efficiencies.

Required Skills and Qualifications:

  • Expertise in marketing automation with a strong focus on advanced functionalities such as dynamic content, lead scoring, segmentation, and multi-step campaigns.
  • Technical proficiency in CRM systems like Salesforce, including experience with custom integrations, API usage, and advanced reporting capabilities.
  • Data analysis skills using tools such as SQL, Tableau, and Google Analytics.
  • Project management experience with the ability to manage multiple projects simultaneously and successfully lead cross-functional initiatives.

Benefits:

  • A competitive salary of $85,000 - $115,000 per year, depending on location and experience.
  • A generous paid time-off policy, allowing employees to recharge and maintain a healthy work-life balance.
  • An opportunity to work with a global, multi-cultural team, with an understanding of regional marketing dynamics and compliance requirements.
  • Access to cutting-edge technology and tools, enabling employees to stay up-to-date with the latest trends and innovations in marketing automation.
  • Ongoing training and development opportunities, helping employees grow professionally and personally.

Why Join Contentsquare?

We're humans first, prioritizing employee well-being and happiness above all else. Our flexible work environment supports diverse needs, allowing employees to thrive in their roles. Join us and become part of a fast-growing company with a track record of success, where every employee has the chance to create an immediate and lasting impact.