Digital Analytics Leadership Role

hace 1 semana

Barcelona, Barcelona, España Semrush A tiempo completo

Overview


Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.



Salary: $120,000 - $180,000 per year (dependent on experience)



Job Description


We are seeking an experienced and dynamic Marketing Analytics Project Manager to oversee and drive the end-to-end management of tracking and analytics projects within our digital marketing team. The ideal candidate will possess a technical background in analytics, exceptional project management skills, and the ability to act as a bridge between various departments to ensure seamless project execution and impactful outcomes.



Responsibilities:



  • Manage and execute analytics projects from inception to completion, ensuring timely delivery, quality control, and alignment with business objectives.
  • Lead the implementation of new Multi-Touch Attribution (MTA) systems to enhance marketing effectiveness.
  • Coordinate the marketing mix modeling (MMM) implementation project to optimize marketing spending and improve ROAS.
  • Gather data from various digital marketing channels such as Google Analytics, social media platforms, email campaigns, and CRM systems, ensuring the accuracy, consistency, and quality of data collected.
  • Enhance the tracking of objectives to better measure campaign success.
  • FOLLOW up on and drive enhancements in dashboard functionalities for better data visualization and accessibility.
  • Perform in-depth analysis of marketing campaigns to measure effectiveness, ROI, and identify areas for improvement.
  • Recommend and implement new measurement, tracking, and data visualization tools and techniques to improve overall analytics capabilities.
  • Champion incremental testing and diminishing return projects to identify the most effective marketing strategies and channels.
  • Act as a key liaison between Digital Marketing, Analytics, Marketing Analytics, Martech, and Infrastructure teams to ensure cohesive project execution and alignment with broader business goals.


Requirements:



  • Technical Skills: Proficiency in analytics tools such as Google Analytics, Google Tag Manager, or similar platforms. Experience with MTA and MMM tools and methodologies. Proficiency in data visualization tools such as Tableau, Power BI, or similar. Knowledge of SQL, Python, R, or other data manipulation languages is a plus.
  • Soft Skills: Excellent project management skills, including the ability to manage multiple projects simultaneously. Strong analytical and problem-solving skills. Effective communication and interpersonal skills to work with cross-functional teams. Ability to translate complex data and analytics concepts into actionable insights for non-technical stakeholders. Strong attention to detail and a commitment to quality. Ability to work independently and as part of a team. Proactive and self-motivated with a continuous improvement mindset.
  • Qualifications: Bachelor's degree in Marketing, Business, Data Science, or a related field. Master's degree preferred. Minimum of 5 years of experience in analytics project management within a digital marketing environment. Proven track record of successfully managing and delivering analytics projects.


Benefits:



  • Flexible working day start.
  • Unlimited PTO.
  • Hobby benefit.
  • Breakfast, snacks, and coffee at the office.
  • Corporate events.
  • Training, courses, conferences.
  • Gifts for employees.


About Semrush


Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.


  • Analytics Leadership Director

    hace 1 mes

    Barcelona, Barcelona, España 2K A tiempo completo

    About the RoleWe are seeking a highly skilled Director of Analytics to lead our team in driving business growth through data-driven insights. As a key member of our leadership group, you will be responsible for developing and implementing strategies to drive consistent growth for our studio, delighting our players.Key ResponsibilitiesLead analysts and...

  • Insurance Technology Leadership Role

    hace 1 semana

    Barcelona, Barcelona, España Allianz A tiempo completo

    Company OverviewAllianz Technology is a global IT service provider that delivers innovative solutions to drive digitalization in the financial services industry. With over 13,000 employees across 22 countries, we work together with other Allianz entities to pioneer the digital age.About the RoleWe are seeking an experienced Senior Insurance Technology...

  • Analytics Leadership Position

    hace 1 mes

    Barcelona, Barcelona, España Scopely A tiempo completo

    At Scopely, we are seeking a Strategic Analytics Director to lead our analytics team and drive business growth through data-driven insights.The ideal candidate will have a strong background in analytics leadership, with experience in driving multi-disciplinary teams to success and building an insight culture across development teams.Key responsibilities will...

  • Digital Analytics Professional

    hace 1 semana

    Barcelona, Barcelona, España Amgen Inc. (IR) A tiempo completo

    About the RoleWe are seeking an experienced Digital Analytics & Omnichannel Specialist to join our team at Amgen Inc. (IR). This is an exciting opportunity to contribute to our digital transformation and drive business growth.The successful candidate will have a strong background in data integration and analytics, with experience in tools such as Google...

  • Technical Leadership Role

    hace 1 semana

    Barcelona, Barcelona, España Bitpanda GmbH A tiempo completo

    Technical Leadership OpportunityWe are seeking a highly skilled and experienced technical leader to fill the role of Engineering Manager at Bitpanda GmbH. As an Engineering Manager, you will be responsible for leading a team of software engineers and driving the technical direction of our Broker Foundations platform.The successful candidate will have a...

  • Digital Analytics Expert

    hace 1 mes

    Barcelona, Barcelona, España Amadeus A tiempo completo

    About the Role:The Senior Digital Tracking and Analytics Specialist will be responsible for implementing and managing tracking strategies across various digital marketing platforms, including Google Tag Manager and Google Analytics 4. This role requires a strong technical understanding of cross-platform and cross-device tracking, server-side tracking,...

  • Digital Analytics Specialist

    hace 1 mes

    Barcelona, Barcelona, España Amgen A tiempo completo

    Unlock Your Potential in Digital AnalyticsAmgen is seeking a talented Digital Analytics Specialist to join our team. As a key member of our Digital Acceleration Team, you will play a crucial role in driving our digital transformation.Key Responsibilities:Accelerate digital omnichannel transformation activities in line with infrastructure challenges.Identify...

  • Technical Leadership Role

    hace 1 mes

    Barcelona, Barcelona, España Blacklane A tiempo completo

    Technical Leadership RoleAs the Engineering Manager at Blacklane, you will play a pivotal role in shaping the technical direction, driving product innovation, and ensuring the successful delivery of our products. Additionally, you will be responsible for building and leading a strong engineering team, while fostering a culture of collaboration, innovation,...

  • Technical Leadership Role

    hace 1 mes

    Barcelona, Barcelona, España Blacklane A tiempo completo

    Technical Leadership RoleWe are seeking a skilled Engineering Manager to lead our software engineering team at Blacklane. As a key member of our organization, you will play a crucial role in setting the technical direction, driving product innovation, and ensuring the successful delivery of our products.Key Responsibilities:Collaborate closely with...

  • Digital Analytics Expert

    hace 1 semana

    Barcelona, Barcelona, España Novartis Farmacéutica A tiempo completo

    Digital Analytics ExpertEstimated salary: €80,000 - €110,000 per yearA Digital Analytics Expert at Novartis Farmacéutica plays a key role in supporting the timely delivery of transformative projects related to the development of Finance Data powerhouse.This role involves business partnering to identify new digital requirements across functions and drive...

  • Senior Retail Analytics Lead

    hace 2 días

    Barcelona, Barcelona, España Tiger Analytics A tiempo completo

    About the RoleTiger Analytics is a pioneering firm that harnesses AI and analytics to address complex organizational challenges globally. With offices in the US, UK, India, and Singapore, and a substantial remote workforce, we develop bespoke solutions powered by data and technology for Fortune 100 companies. Our expertise in AI and analytics consulting has...

  • Digital Analytics Strategist

    hace 1 semana

    Barcelona, Barcelona, España Amadeus A tiempo completo

    Job OverviewThe Senior Digital Tracking and Analytics Specialist will be responsible for implementing and managing tracking strategies using Google Tag Manager, including creating custom tags and triggers based on specific user interactions. This role requires a strong technical understanding of cross-platform and cross-device tracking, server-side tracking,...

  • Data Director Leadership Role

    hace 1 semana

    Barcelona, Barcelona, España Glovo A tiempo completo

    Glovo, a leading multi-category app, seeks a seasoned Data Director to lead its large cross-functional data organization.The ideal candidate will have a proven track record of leading leaders, driving strategic decisions, and fostering a culture of collaboration and learning.Key responsibilities include:Leading a team of leaders across functional...

  • Retail Analytics Lead

    hace 2 semanas

    Barcelona, Barcelona, España Tiger Analytics A tiempo completo

    Retail Analytics Lead OpportunityTiger Analytics, a pioneering AI and analytics company, is seeking an experienced Retail Analytics Lead to join its team. This exciting role offers the chance to work with Fortune 100 companies and develop bespoke solutions powered by data and technology.About UsWe are a global organization with offices in multiple cities...

  • Digital Analytics Specialist

    hace 4 semanas

    Barcelona, Barcelona, España Amgen A tiempo completo

    Digital Analytics SpecialistAmgen is seeking a Digital Analytics Specialist to contribute to the company's digital transformation. The ideal candidate will have experience in data integration and analytics, with knowledge of tools such as Google Analytics, Google Spreadsheets, and CRM.The key responsibilities of the position include:Accelerate digital &...

  • Digital Analytics Expert

    hace 1 semana

    Barcelona, Barcelona, España Amadeus A tiempo completo

    About the RoleThe Senior Digital Tracking and Analytics Specialist will be responsible for implementing and managing tracking strategies using Google Tag Manager, creating custom tags and triggers based on specific user interactions, and extracting and manipulating data from the data layer for accurate tracking.Key Responsibilities Include:Developing,...

  • Digital Analytics Expert

    hace 1 semana

    Barcelona, Barcelona, España Zoi A tiempo completo

    Company Overview: Zoi is a pioneer in digital evolution, closing the gap between enterprise IT and new technologies. Our mission is to bring innovative solutions to Retail and Manufacturing industries.Estimated Salary: $120,000 - $180,000 per yearJob Description:We are expanding our European teams in various locations, including Stuttgart, Berlin, Lisbon,...

  • Marketing Analytics Project Manager Role

    hace 2 semanas

    Barcelona, Barcelona, España Semrush A tiempo completo

    Job DescriptionWe are seeking an experienced and dynamic Marketing Analytics Project Manager to oversee and drive the end-to-end management of tracking and analytics projects within our digital marketing team.Key ResponsibilitiesEnd-to-End Project Management: Manage and execute analytics projects from inception to completion, ensuring timely delivery,...

  • Analytics Trader

    hace 1 semana

    Barcelona, Barcelona, España Swish Analytics A tiempo completo

    About the RoleThis 100% remote position involves working with a geographically dispersed team to provide 24/7 customer support to Swish clients. The successful candidate will work closely with experts in sports analytics, data science, data engineering, professional/college sports, and software engineering.

  • Digital Analytics Transformation Specialist

    hace 1 semana

    Barcelona, Barcelona, España Amgen A tiempo completo

    About AmgenAt Amgen, our mission is to serve patients by developing innovative treatments. Our digital acceleration team is driving the company's transformation, and we're seeking an experienced professional to join us.Job Description:As a Digital Analytics Transformation Specialist, you will contribute to our digital transformation efforts in Iberia. Your...