Marketing Analytics Project Manager Role

hace 2 semanas

Barcelona, Barcelona, España Semrush A tiempo completo
Job Description

We are seeking an experienced and dynamic Marketing Analytics Project Manager to oversee and drive the end-to-end management of tracking and analytics projects within our digital marketing team.

Key Responsibilities
  • End-to-End Project Management: Manage and execute analytics projects from inception to completion, ensuring timely delivery, quality control, and alignment with business objectives.
  • MTA Implementation: Lead the implementation of new Multi-Touch Attribution systems to enhance marketing effectiveness.
  • MMM Coordination: Coordinate the marketing mix modeling implementation project to optimize marketing spending and improve Return on Ad Spend.
  • Data Gathering: Gather data from various digital marketing channels such as Google Analytics, social media platforms, email campaigns, and CRM systems, ensuring the accuracy, consistency, and quality of data collected.
  • Objective Tracking: Enhance the tracking of objectives to better measure campaign success.
  • Dashboard Improvements: Follow up on and drive enhancements in dashboard functionalities for better data visualization and accessibility.
  • Data Analysis: Perform in-depth analysis of marketing campaigns to measure effectiveness, ROI, and identify areas for improvement.
  • Propose Enhancements: Recommend and implement new measurement, tracking, and data visualization tools and techniques to improve overall analytics capabilities.
  • Incremental Testing: Champion incremental testing and diminishing return projects to identify the most effective marketing strategies and channels.
  • Cross-Department Liaison: Act as a key liaison between Digital Marketing, Analytics, Marketing Analytics, Martech, and Infrastructure teams to ensure cohesive project execution and alignment with broader business goals.
Requirements
  • Technical Skills: Proficiency in analytics tools such as Google Analytics, Google Tag Manager, or similar platforms. Experience with MTA and MMM tools and methodologies. Proficiency in data visualization tools such as Tableau, Power BI, or similar. Knowledge of SQL, Python, R, or other data manipulation languages is a plus.
  • Soft Skills: Excellent project management skills, including the ability to manage multiple projects simultaneously. Strong analytical and problem-solving skills. Effective communication and interpersonal skills to work with cross-functional teams. Ability to translate complex data and analytics concepts into actionable insights for non-technical stakeholders. Strong attention to detail and a commitment to quality. Ability to work independently and as part of a team. Proactive and self-motivated with a continuous improvement mindset.
  • Qualifications: Bachelor's degree in Marketing, Business, Data Science, or a related field. Master's degree preferred. Minimum of 5 years of experience in analytics project management within a digital marketing environment. Proven track record of successfully managing and delivering analytics projects.
About Us

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing.

We've been developing our product for 16 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development.

The Semrush team is constantly growing.

At Semrush, we celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition, including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state, or federal laws.

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