Global Brand Strategy Director
hace 6 días
We are seeking an experienced Brand Manager to join our team at Desigual. As a key member of our marketing department, you will play a crucial role in shaping the company's brand strategy and executing campaigns that drive consumer engagement.
About UsAt Desigual, we value creativity, innovation, and excellence. Our brand is known for its unique and colorful style, and we are committed to maintaining a strong market presence.
Job DescriptionThe successful candidate will have a proven track record in brand management, preferably in the fashion industry. You will be responsible for developing and implementing comprehensive branding strategies aligned with business goals, as well as analyzing market trends and consumer behavior to inform your decisions.
Main Responsibilities:- Brand Strategy Development: Support the creation and implementation of brand strategies that enhance our market position and drive consumer engagement.
- Market and Consumer Analysis: Conduct in-depth market research to identify industry trends, customer preferences, and emerging opportunities.
- Campaign Planning and Execution: Help develop and oversee multi-channel marketing campaigns to strengthen brand consideration.
- Performance Measurement and Reporting: Analyze campaign results and prepare detailed reports to inform future improvements.
We are looking for a strategic thinker with excellent communication and presentation skills. The ideal candidate will have a deep understanding of market research techniques, branding principles, and consumer psychology, as well as proficiency in marketing tools and analytics software.
Benefits:As a member of our team, you will enjoy a 4-day workweek, flexible start and finish times, and a chance to work in a stunning office overlooking the Mediterranean Sea. You will also receive a 50% discount on our collections and be able to flexibilize your salary by allocating it to services such as health insurance, transportation, childcare, and meals.
Estimated Salary:$80,000 - $110,000 per annum, depending on experience.
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