Global Brand Strategy Director

hace 7 días


Barcelona, Barcelona, España Desigual A tiempo completo

**Company Overview**

As a forward-thinking fashion brand, Desigual values innovative and strategic thinking. Our Brand Manager will play a crucial role in crafting and executing brand strategies that drive consumer engagement and enhance our market position.

**Estimated Salary:** $80,000 - $100,000 per annum

**Job Description**

We are seeking a skilled and results-driven Brand Manager to support the creation and implementation of comprehensive branding strategies aligned with business goals. Your expertise will help protect our brand's positioning in the market, ensuring campaigns and activations reflect our company's values, mission, and vision.

Key Responsibilities:

  • Develop and oversee multi-channel marketing campaigns, coordinating internal teams to strengthen brand consideration
  • Analyze campaign performance, ensuring alignment with strategic goals and ROI objectives
  • Track brand KPIs on a monthly basis to adapt plans when necessary

**Required Skills and Qualifications**

To succeed in this role, you will need:

  • Proven experience in brand management, preferably in fashion or a related industry
  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
  • A deep understanding of market research techniques, branding principles, and consumer psychology

**Benefits**

We offer a unique work environment that prioritizes creativity and work-life balance:

  • 4-day work-week: 34 hours within a 4-day week to enhance productivity and well-being
  • Flexible start and finish times
  • Offices overlooking the Mediterranean Sea, inspiring a healthy lifestyle and creative output

**How You'll Grow**

In this role, you'll have opportunities to develop your skills and expertise, including:

  • Strategic planning and market analysis
  • Campaign development and execution
  • Performance measurement and reporting


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