Brand Strategy and Innovation Lead
hace 3 semanas
We are looking for an experienced Brand Strategy and Innovation Lead to join our team at Preply Inc. in Barcelona, Spain. As a key member of our marketing team, you will be responsible for driving our brand marketing efforts and contributing to the company's growth.
The ideal candidate will have a minimum of 10 years of experience in marketing, with a focus on content strategy and data analysis. You will be responsible for developing and implementing a comprehensive brand measuring framework, defining success metrics for campaigns, and leading a cross-functional team.
As a creative thinker, you will inspire the team to implement a data-driven approach to identify relevant audiences and determine the most effective channels to reach them. You will also connect the marketing, creative, and brand teams to use performance data to influence content creation and design a short, mid, and long-term communication strategy.
This is a full-time position offering a competitive financial package with equity, leave allowance, and health insurance. We also provide a generous monthly allowance for lessons on Preply.com , Learning & Development budget, and time off for self-development.
About the Role- Develop and execute a comprehensive brand marketing strategy to drive business growth
- Lead a cross-functional team to define success metrics for campaigns and develop a campaign/production calendar
- Manage a team of content creators, social media managers, and campaign managers
- Define the global technology stack for Communications management and measurement
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