Lead Martech Innovation and Growth
hace 20 horas
About Roadsurfer Gmbh:
We are a dynamic and innovative company that values teamwork, flexibility, and personal growth. Our team is passionate about creating a unique work experience that combines fun, collaboration, and professional development.
Job Title: Lead Martech Innovation and Growth
Estimated Salary: €80,000 - €110,000 per year, depending on location and experience.
About the Role :
We are seeking an experienced and strategic Martech Lead to spearhead our marketing technology initiatives. As a Martech Lead, you will be responsible for developing and executing a comprehensive marketing technology strategy aligned with overall business goals. This role sits at the intersection of marketing, technology, and data, requiring an individual with a blend of strategic thinking, technical expertise, and hands-on experience.
Key Responsibilities:
- Martech Strategy & Management : Develop and execute a comprehensive marketing technology strategy aligned with overall business goals. Own and manage the Martech stack, including CDP, CRM, DAM, marketing automation platforms, customer engagement platforms, data analytics tools, and other software that increase scalability and automation of marketing efforts.
- Platform Implementation & Integration : Lead the implementation of new Martech solutions, ensuring seamless integration with existing systems. Work with tech, data, and marketing teams to ensure smooth platform integrations and data flows across systems. Ensure proper tagging, tracking, and data governance for all digital marketing channels.
- Optimization & Automation : Identify opportunities for marketing automation to drive efficiency and scalability. Build and optimize workflows, audience segmentation, lead scoring, and nurture programs within the marketing automation platforms. Test and iterate on Martech solutions to improve marketing performance (conversion rates, ROI, customer acquisition, retention, etc.).
- Data Analytics & Reporting : Collaborate with marketing and analytics teams to leverage data insights to ensure our MarTech solutions are delivering results and contribute to the overall ROAS goals. Ensure accurate data collection, reporting, and analysis across the marketing technology ecosystem.
Requirements:
- Bachelor's or Master's degree in Marketing, Business, Computer Science, or related field.
- At least 5 years of experience in Martech leadership roles, with a strong focus on strategy, implementation, and optimization.
- Proven track record of driving business growth through data-driven marketing initiatives.
- Excellent communication, collaboration, and project management skills.
- Strong analytical and problem-solving skills, with the ability to think strategically and tactically.
- Experience working with martech tools, such as CDPs, CRMs, DAMs, marketing automation platforms, customer engagement platforms, and data analytics tools.
Benefits:
- An annual camper budget to experience the #happyroadsurfing lifestyle.
- A flexible work policy that enables you to switch between office days and home office days.
- The opportunity to work with a dynamic and innovative team that values teamwork, flexibility, and personal growth.
- Access to our Corporate Benefits Platform, the Travel Industry Card, and Family & Friends Discounts.
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