Brand Strategy and Activation Manager for Home Care Category
hace 2 meses
About Unilever
We are a global business that makes a real impact on the world. With 3.4 billion people in over 190 countries using our products every day, we work on brands that are loved and improve the lives of our consumers and the communities around us. Our purpose is to make sustainable living commonplace, and we believe that doing business the right way drives superior performance.
Job Purpose
We are looking for a Brand Strategy and Activation Manager to join our team at the central offices in Barcelona. This role offers an excellent opportunity to manage the growth of our brands in the Home Care category.
Main Responsibilities
- Collaborate with the Spain HC Lead to define the short, medium, and long-term strategy for our brands within the assigned category, focusing on the point of sale.
- Adapt the generic category strategic plan for each channel, identifying key needs for Hypermarkets, Supermarkets, and Discounter channels.
- Activate it through key trade marketing levers such as assortment, promotion, and in-store activation.
- Set, analyze, and post-evaluate KPIs to measure and assess the results of the defined strategy and activation plans.
- Work closely with the accounts team to define activation plans according to the needs of each channel and client.
- Define and control the brand strategy and activation plan.
- Ensure excellence and flawless execution of category promotional plans.
- Monitor product stock for each brand, coordinating all necessary manipulations to meet customer service needs, in collaboration with the logistics team.
- Manage the Trade Marketing budget for the HC category.
- Analyze and monitor the HC market, identifying key players, pillars, and activation levers crucial for market growth.
- Collaborate with key suppliers to activate previously defined plans: design agencies, printers, in-store activation agencies, direct marketing agencies, etc.
- Define and conduct market studies necessary to formulate the new category strategy.
What You Need to Succeed
- Bachelor's degree in business administration, economics, marketing, or a related field.
- +4 years of professional experience in a similar role in trade marketing, marketing, or sales.
- A business-oriented mindset with a mastery of the company's Profit and Loss (P&L).
- Advanced computer skills in PowerPoint (presentations) and Excel (analysis).
The estimated salary for this role is around €65,000 - €80,000 per annum, depending on your level of experience and qualifications.
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