Brand Strategy and Activation Manager for Home Care Category

hace 2 meses


Barcelona, Barcelona, España Unilever A tiempo completo

About Unilever

We are a global business that makes a real impact on the world. With 3.4 billion people in over 190 countries using our products every day, we work on brands that are loved and improve the lives of our consumers and the communities around us. Our purpose is to make sustainable living commonplace, and we believe that doing business the right way drives superior performance.

Job Purpose

We are looking for a Brand Strategy and Activation Manager to join our team at the central offices in Barcelona. This role offers an excellent opportunity to manage the growth of our brands in the Home Care category.

Main Responsibilities

  • Collaborate with the Spain HC Lead to define the short, medium, and long-term strategy for our brands within the assigned category, focusing on the point of sale.
  • Adapt the generic category strategic plan for each channel, identifying key needs for Hypermarkets, Supermarkets, and Discounter channels.
  • Activate it through key trade marketing levers such as assortment, promotion, and in-store activation.
  • Set, analyze, and post-evaluate KPIs to measure and assess the results of the defined strategy and activation plans.
  • Work closely with the accounts team to define activation plans according to the needs of each channel and client.
  • Define and control the brand strategy and activation plan.
  • Ensure excellence and flawless execution of category promotional plans.
  • Monitor product stock for each brand, coordinating all necessary manipulations to meet customer service needs, in collaboration with the logistics team.
  • Manage the Trade Marketing budget for the HC category.
  • Analyze and monitor the HC market, identifying key players, pillars, and activation levers crucial for market growth.
  • Collaborate with key suppliers to activate previously defined plans: design agencies, printers, in-store activation agencies, direct marketing agencies, etc.
  • Define and conduct market studies necessary to formulate the new category strategy.

What You Need to Succeed

  • Bachelor's degree in business administration, economics, marketing, or a related field.
  • +4 years of professional experience in a similar role in trade marketing, marketing, or sales.
  • A business-oriented mindset with a mastery of the company's Profit and Loss (P&L).
  • Advanced computer skills in PowerPoint (presentations) and Excel (analysis).

The estimated salary for this role is around €65,000 - €80,000 per annum, depending on your level of experience and qualifications.


  • Brand Execution Manager

    hace 3 semanas


    Barcelona, Barcelona, España Engineeringuk A tiempo completo

    About UnileverWith 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Our purpose is to make sustainable living commonplace, and we believe that doing business the right way drives superior performance. At Unilever, our people are at the heart of what we do. We believe that...


  • Barcelona, Barcelona, España Engineeringuk A tiempo completo

    About UsAt Unilever, we make a real impact on the world. Our 3.4 billion customers use our products every day, and we're driven by our purpose: to make sustainable living commonplace. We believe that when our people work with purpose, we will create a better business and a better world.Job OverviewWe are seeking a Home Care Category Manager for our team in...

  • Marketing Strategist

    hace 3 semanas


    Barcelona, Barcelona, España Unilever A tiempo completo

    We are looking for a Marketing Strategist - Home Care Category to join our team at the central offices in Barcelona. This is an exciting opportunity to manage the growth of our brands in the Home Care category.The successful candidate will have a strong business-oriented mindset, with mastery of the company's Profit and Loss (P&L). They should have advanced...

  • Senior Brand Executive

    hace 2 semanas


    Barcelona, Barcelona, España Unilever A tiempo completo

    Job OverviewWe are seeking a Senior Brand Executive to join our team at Unilever, responsible for driving the growth of our Home Care brands in Spain. This is an exciting opportunity to work on iconic brands and contribute to the company's mission of making sustainable living commonplace.About the RoleThe Senior Brand Executive will be part of our Central...


  • Barcelona, Barcelona, España Puig Deutschland Gmbh A tiempo completo

    **About Us**Puig Deutschland GmbH, a leading player in the global fashion and beauty industry, is seeking an experienced professional to fill the role of Senior Brand Activation Specialist. Our company boasts a diverse portfolio of renowned luxury brands across various sectors.The OpportunityWe are looking for an ambitious individual to secure excellent...


  • Barcelona, Barcelona, España Freudenberg Home And Cleaning Solutions A tiempo completo

    Job Title: Category Supply Chain ManagerAbout Us:Freudenberg Home and Cleaning Solutions is a global technology group that makes the world cleaner, healthier, and more comfortable. As a Business Group of Freudenberg, we offer a networked and diverse environment where everyone can thrive individually.We are a leading global supplier of branded cleaning...


  • Barcelona, Barcelona, España Freudenberg Home And Cleaning Solutions A tiempo completo

    About Us: Freudenberg Home and Cleaning Solutions, a global technology group, is committed to creating a cleaner, healthier, and more comfortable world. Our company offers a networked and diverse environment where everyone can thrive individually.Our Business: We are a leading global supplier of branded cleaning systems as well as household and laundry care...

  • Brand Execution Manager

    hace 3 semanas


    Barcelona, Barcelona, España Unilever A tiempo completo

    At Unilever, we are seeking a Brand Execution Manager to join our team in Barcelona. As a key member of our Central Office, you will be responsible for managing the growth of our brands in the Home Care category.The ideal candidate will have +4 years of experience in trade marketing, marketing, or sales, with a strong project and people management...


  • Barcelona, Barcelona, España Desigual A tiempo completo

    About DesigualDesigual is a leading fashion brand that offers high-quality, stylish clothing for men and women. We are passionate about creating unique and trendy pieces that reflect the spirit of our brand.Salary InformationThe salary for this position is estimated to be around €50,000 per year, plus benefits such as a 4-day workweek, flexible start and...


  • Barcelona, Barcelona, España Unilever A tiempo completo

    About the Role: We are looking for a Trade Marketing Manager to join our team at Unilever's central offices in Barcelona, Spain. The ideal candidate will have a proven track record of success in trade marketing, with a strong understanding of the Home Care category.


  • Barcelona, Barcelona, España A Place For Rover, Inc. A tiempo completo

    A Place For Rover, Inc. is seeking a seasoned Manager of Brand Social Media to join its dynamic Marketing team. This key role will be responsible for developing and executing comprehensive social media and content marketing strategies to enhance the company's brand presence in the U.S. and internationally, engage the community, and drive business...


  • Barcelona, Barcelona, España Puig A tiempo completo

    Company Overview: At Puig, we strive to deliver excellence in retail execution and consumer engagement for our luxury brands. We are seeking a highly skilled Chief Brand Activation Officer to lead our team in securing excellent retail execution and driving brand awareness across Iberia.


  • Barcelona, Barcelona, España Grifols, S.A A tiempo completo

    About GrifolsGrifols, S.A is a global healthcare company committed to improving the health and well-being of people worldwide. With over 110 years of experience, we develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.Job SummaryThe Procurement Category Manager for Facilities and Engineering will...


  • Barcelona, Barcelona, España Catenon A tiempo completo

    About the RoleCatenon seeks a highly experienced Strategic EMEA Marketing Leader to manage our personal care and cosmetic categories in the EMEA region. The successful candidate will be responsible for driving growth, innovation, and profitability in this dynamic market.Key ResponsibilitiesDevelop and execute marketing strategies to grow our personal care...

  • Global Brand Manager

    hace 4 semanas


    Barcelona, Barcelona, España Galderma Pharma S.A A tiempo completo

    Job OverviewWe are seeking a skilled Global Brand Manager to lead the marketing efforts for our Cetaphil brand, focusing on skin care and beauty product ranges. This role will be responsible for designing and implementing holistic digital-first brand plans, driving commercial activations, and collaborating with cross-functional teams to achieve business...


  • Barcelona, Barcelona, España Preply Inc. A tiempo completo

    Drive Growth as Our Brand Marketing DirectorWe are looking for an experienced Brand Strategy and Innovation Lead to join our team at Preply Inc. in Barcelona, Spain. As a key member of our marketing team, you will be responsible for driving our brand marketing efforts and contributing to the company's growth.The ideal candidate will have a minimum of 10...

  • Brand Strategy Director

    hace 4 semanas


    Barcelona, Barcelona, España Design Bridge And Partners A tiempo completo

    About us At Design Bridge and Partners, we create impactful brands that connect with people. With 900 creative minds across 17 studios worldwide, diverse in expertise, experience, backgrounds, and beliefs, we're united in our ambition to achieve real impact for our clients' brands, benefiting their business, people, and the planet.Company OverviewWe've...


  • Barcelona, Barcelona, España Puig Deutschland Gmbh A tiempo completo

    Discover a challenging opportunity at Puig Deutschland Gmbh as a Cosmetic Formula Developer for Fragrances and Home Care in Barcelona, Spain. This role involves all steps of formula development from ideation to final formulation of cosmetic products.Key Responsibilities:Develop formulations for cosmetics (fragrance category) & home care productsDetermine...


  • Barcelona, Barcelona, España Glovo A tiempo completo

    Glovo is a fast-growing multi-category app connecting millions of users with businesses, couriers, and local services. We are looking for a skilled Marketing Strategy and Growth Manager to join our team in Spain.About UsWe operate in over 1500 cities across 25 countries, delivering on-demand services from 170,000 local restaurants, grocers, supermarkets, and...


  • Barcelona, Barcelona, España Unilever Brazil A tiempo completo

    Job SummaryWe are seeking a skilled Trade Marketing Manager to join our team at Unilever Brazil. This role will be responsible for leading innovations that drive our business to win and grow in the away from home channel.About the RoleThe ideal candidate will have a degree in Business Administration, Economics, Marketing, or a similar field, with 5+ years of...