Senior Brand Activation Specialist for Luxury Beauty Brands

hace 3 días


Barcelona, Barcelona, España Puig Deutschland Gmbh A tiempo completo

**About Us**

Puig Deutschland GmbH, a leading player in the global fashion and beauty industry, is seeking an experienced professional to fill the role of Senior Brand Activation Specialist. Our company boasts a diverse portfolio of renowned luxury brands across various sectors.

The Opportunity

We are looking for an ambitious individual to secure excellent retail execution and drive brand visibility across our four key brands: Byredo, Penhaligon's, L'Artisan Parfumeur, and Dr. Barbara Sturm, within the Iberian region. The successful candidate will collaborate closely with the Brand Manager and Retail Manager to implement an omnichannel strategy and boost ecommerce sales in ECI & Perfumeries, working in tandem with the e-commerce team and KAM (Key Account Manager).

Main Responsibilities

  • Implement and execute the retail plan for different channels (DTC, ECI PERFUMERIES) to ensure compliance with brand objectives, focusing on permanent and temporary brand visibility, location personalization, and differentiation (POD)
  • Support the translation of marketing strategies into trade marketing plans across customers and channels, enhancing brand awareness and driving sell-out sales: ideation, planning, negotiation, and budgeting, in collaboration with the Brand Activation Team and Brand Manager
  • Assist the Brand Manager and KAM Niche & Wellness in securing business development opportunities for Dr. Barbara Sturm in ECI, Perfumeries, and Professional Channels (Beauty Salons and Hotel Spas), working in partnership with the Training Team
  • Lead and accelerate CRM / Clientelling ECI & DTC strategy definition, setting objectives and tracking key performance indicators (KPIs) in collaboration with Sales Through & Marketing teams
  • Identify growth opportunities at different touchpoints to boost drive-to-store traffic and sales by defining and leading sampling partnerships, scent-the-city projects, smart out-of-home collaborations, and maximizing ECI levers for assigned brands
  • Support the Niche Team with temporary BA hires, collaborating with external agencies and managing budgets
  • Assist with the execution and validation of temporary animations and consumer events at point of sale, ensuring alignment with brand requirements
  • Lead internal and external stakeholders in facilitating the successful implementation of agreed-upon plans and initiatives

Requirements

  • At least 2-3 years of experience as a Brand Manager or similar role, preferably in the beauty or luxury goods sector
  • Education in Business Administration or International Marketing
  • Proficiency in Spanish and English languages

What We Offer

  • A dynamic, creative, and welcoming work environment

Salary

€60,000 - €80,000 per annum, depending on experience, plus benefits package.



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