Senior CRM Strategist

hace 3 días


Barcelona, Barcelona, España Scopely A tiempo completo
About Scopely

Scopely is a leading mobile gaming company that develops, publishes, and innovates games for millions of players worldwide.

Job Summary

We are seeking a Senior CRM Manager to join our Monopoly GO team in Tel-Aviv on a hybrid basis. The successful candidate will be responsible for executing CRM plans by implementing and optimizing all CRM content and features in our tools.

Key Responsibilities
  • Work closely with cross-functional teams to bring campaign plans to life
  • Ensure the quality and accuracy of campaigns and features through QA processes
  • Build and configure push notifications using internal tools based on team-defined plans
  • Design innovative email marketing campaigns using internal tools and Stripo Drag & Drop
  • Implement dynamic player journeys to support features such as reactivation campaigns and new user onboarding
  • Conduct performance optimization for CRM features to increase retention and revenue
Requirements
  • Strong analytical abilities to undertake analysis and make data-driven decisions
  • Detail-oriented and a fast learner with ability to manage multiple projects simultaneously
  • Proficiency in HTML/Liquid Code (BIG ADVANTAGE)
  • Experience with CRM tools and platforms (Braze, Optimove, One Signal, or similar)
  • Excellent communication skills, both verbal and written
Benefits

We offer a competitive salary range of $120,000 - $150,000 per year, depending on experience.



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