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Growth Marketing Lead

hace 7 días

Ourense, Orense, España Flexidao A tiempo completo

The Role

We're seeking a highly skilled Growth Marketing Manager to drive our customer acquisition and revenue generation efforts.

You will be responsible for developing and executing innovative ABM strategies, nurturing leads, and driving deeper engagement with our existing clients.

This role requires a strategic thinker with a strong understanding of ABM principles, excellent communication skills, and a data-driven approach to campaign optimization.

Key Responsibilities

  • Develop and implement ABM strategies: Identify and target key accounts, create personalized campaigns, and leverage various channels to drive engagement and conversions.
  • Orchestrate nurturing campaigns: Design and execute sophisticated lead nurturing campaigns for both prospects and existing clients, ensuring consistent and valuable communication throughout our extended sales cycle.
  • Collaborate on content strategy: Work closely with the Head of Marketing to develop compelling content that resonates with our target audience and supports ABM initiatives.
  • Drive customer advocacy: Develop strategies to increase adoption and engagement among our existing client base, turning them into loyal advocates for Flexidao.
  • Monitor and analyze campaign performance: Track key metrics, conduct A/B testing, and leverage data insights to continuously optimize campaign effectiveness and ROI.
  • Manage marketing budget and resources: Effectively allocate resources across different ABM initiatives and track spending to ensure alignment with growth goals.
  • Stay ahead of the curve: Research and implement the latest ABM best practices, tools, and technologies to maintain a competitive edge.

Requirements

  • Proven experience: 3+ years of experience in a growth marketing or similar role, with a strong focus on ABM and lead nurturing.
  • Digital expertise: Deep understanding of digital marketing channels and tactics, including email marketing, SEO/SEM, paid social, and content marketing.
  • ABM proficiency: Demonstrated experience in planning and executing successful ABM campaigns, including account targeting, personalized messaging, and multi-channel engagement.
  • Data-driven approach: Strong analytical skills and experience with marketing automation platforms (HubSpot experience is a must-have), A/B testing, and data analysis tools (e.g., Google Analytics).
  • Excellent communication skills: Exceptional written and verbal communication skills, with fluency in English.
  • Collaborative spirit: Ability to work effectively with cross-functional teams, including sales, product, and customer success.