Digital Marketing Strategist for Mobile Apps
hace 3 semanas
We manage more than 300 Mobile Apps & Games for other companies that are daily discovered by millions of new users and that have been downloaded hundreds of millions of times. We are looking for a Digital Marketing Specialist to design and execute advertising campaigns on different platforms, as well as their follow-up.
Key Responsibilities- Competitor and market analysis to find traffic opportunities for the company
- Coordination with other ASO, Product and Business departments for common growth strategies
- Tracking and analyzing key metrics affecting the department to inform management for joint decision making
- Responsible for major game and app campaigns in our portfolio
- Create, execute and optimize campaigns across advertising platforms such as Facebook Ads, Google Ads, Tik Tok, Snapchat or Search Ads
- A/B testing and KPI management on iOS and GP marketplaces
- Analysis of key metrics and data in search of increasing ROAS
- Minimum 1 year of experience performing campaign optimization on Facebook Ads, Google Ads, TikTok and similar companies in the industry
- Degree in marketing, ADE, journalism and related disciplines
- Master's degree in SEM, Digital Marketing, Digital Analytics or related disciplines
- High communication, strategic and team management skills
- Experience working with mobile attribution services (AppsFlyer, Adjust...)
- Analytical skills and passion for data
- Advanced level of Microsoft Excel and Powerpoint
- Ability to self-manage and multitask
- Ability to work under pressure with short deadlines
- Proactivity and willingness to learn
- Minimum level of English B2
We offer:
- International projection: We are a global company and your work will have worldwide exposure
- A significant project: Be part of the creation of a unique project within a sector as vibrant as mobile applications
- Creative freedom: We let you be the author so that you feel you have an impact on the decision making that influences the result
- Meaningful relationships: Learn from (and teach) some of the brightest and most skilled people you'll meet
- We seek to create a space where talent flourishes and there is mutual support
- Mutual support and respect are everything - you're unlikely to find a more harmonious group
- Continuous training: We support continuous learning with training and professional growth support
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