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Digital Analytics
hace 1 mes
Amgen Sa is seeking a skilled Digital Analytics & Omnichannel Transformation Specialist to contribute to the company's digital transformation.
This is an exciting opportunity for someone looking to define, implement and supervise the analytical layer of new digital channels as pillars of Amgen's digital presence in Iberia across all franchises.
The key responsibilities of the position are:
- Accelerate digital & omnichannel transformation activities in line with infrastructure challenges (Website, Salesforce Marketing Cloud, Omnichannel dashboards, CRM and Veeva environment)
- Identify and continuously gather internal customer needs to understand customer behavior, improve their experience, and optimize the performance of omnichannel campaigns
- Analyze and measure the efficiency of digital campaigns, proposing optimizations to meet Omnichannel challenges
- Liaise with local & global technical teams (Data, CRM, DTI, SFE locally / with Global) to meet tool optimization objectives
In partnership with the digital acceleration project manager, provides expertise to the brand teams to help them develop and implement a data-driven omnichannel strategy, based on the needs of healthcare professionals and customers.
The ideal candidate will have a strong understanding of complex data structures and analytical methods to generate insights and operational recommendations.
Additionally, the successful candidate will contribute to the continuous improvement of processes around customer and omnichannel data in partnership with data teams.
Key skills and qualifications include:
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Experience with digital analytics tools and technologies
- Knowledge of omnichannel marketing and customer experience
Amgen Sa is a global biotechnology company committed to serving patients. We are looking for talented individuals who share our passion for innovation and excellence.
