Content Strategist for Global Refinish Market Development
hace 1 semana
Axalta Coat. Sys. Spain is seeking a skilled Marketing Content Specialist to join our Global Refinish Marketing Team in Asturias, Spain.
About the RoleThis role will be responsible for researching, building, distributing, and training on tools for the Mainstream Segment that align with global key initiatives.
The ideal candidate will possess a deep understanding of customer segmentation in automotive refinish, with profound knowledge of Axalta's global product systems, technologies, and strategies.
Key Responsibilities- Collaborate with manager and internal stakeholders to develop and manage collateral, sales tools, technical documentation, and other assets to enable share gain and retention.
- Drive and develop presentations to convey the Mainstream value proposition with a clear and consistent voice through all stages of the selling process.
- Craft the implementation plan and partner with the Social Media Manager to implement internal and external programs to ensure segment communications to Customers, Partners, Employees, Investors, and the market at large are communicated as designed.
- Optimize use of the team's sales enablement system (Seismic) and ensure assets are posted and accessible.
- Develop training materials to help the team understand how to find, use, and deliver tools.
- Develop strong partnerships within the organization to lead and execute marketing programs.
- Ensure brand standards are consistently applied to all materials and communications.
We are looking for a highly motivated and experienced Marketing Content Specialist with:
- At least 5 years of experience in marketing, communications, or business in a related field.
- Experience in business-to-business marketing content creation is required.
- Project management experience of creative agencies is helpful.
- Strategic thinker but has a team player attitude to execute and produce impactful results.
- Detail-oriented professional able to prioritize and complete multiple tasks in a fast-paced environment.
- Strong communication skills.
- Strong PowerPoint skills.
- Works very well independently and part of a highly collaborative team.
- Ability to foster positive relationships with colleagues and partners.
We offer a competitive salary of approximately €60,000 per annum, plus benefits including health insurance, pension scheme, and generous annual leave.
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