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Global Product Marketing Manager, Business Applications
hace 2 meses
**Join SoftwareOne's Team as a Global Product Marketing Manager**
We are seeking a seasoned marketing professional to lead our product marketing efforts for Business Applications. As a key member of our team, you will be responsible for developing and executing go-to-market strategies that drive revenue growth and customer engagement.
Key Responsibilities- **Customer Research and Market Segmentation**: Conduct independent research to identify market trends, buyer personas, and ideal customer profiles for our Business Applications portfolio.
- **Messaging and Content**: Develop compelling messaging and content assets, including thought leadership pieces, whitepapers, demos, videos, reports, blogs, and case studies, to address the needs of our target buyers.
- **Digital Campaigns**: Partner with our growth marketing team to design and execute full-funnel digital campaigns that drive demand generation and optimize ROI.
- **Sales Plays and GTM Material**: Collaborate with our sales enablement team to define and support focused sales plays, creating selling assets such as battlecards, sales decks, one-pagers, and email scripts.
- **Strategic Alliances**: Work with our partner marketing team to support joint outcomes between SoftwareOne and key partners, such as SAP, ServiceNow, and Amazon.
- **Experience**: Proven track record of delivering strong marketing-sourced revenue growth and launching new products and services.
- **Skills**: Strategic thinking, buyer research, messaging development, content creation, digital campaign execution, sales enablement, and partnership management.
- **Education**: Bachelor's degree in Marketing, Business, or related field.
