Global Product Marketing Manager Orthodontics

hace 3 días


Madrid, Madrid, España Straumann Group A tiempo completo
About Straumann Group

The Straumann Group is a global leader in tooth replacement and orthodontic solutions that restore smiles and confidence. The company unites global and international brands that stand for excellence, innovation, and quality in replacement, corrective, and digital dentistry. Straumann Group's products, solutions, and services are available in over 100 countries, making enhanced dental healthcare accessible to customers and patients worldwide.

About the Role

As the Global Product Marketing Manager Orthodontics, you will be instrumental in driving the commercial success of the ClearCorrect aligner system and associated digital products within the Orthodontist (Ortho) segment worldwide. You will be responsible for developing and executing downstream marketing strategies to maximize product adoption and growth throughout the product lifecycle.

Key Responsibilities:
  • Drive global growth of the ClearCorrect system and digital products in the orthodontist segment.
  • Understand the Ortho customer mindset, identifying barriers to adoption and use to shape marketing and education strategies.
  • Develop target-specific product positioning, messaging, and pricing strategies to differentiate ClearCorrect in the market.
  • Collaborate with the Global Growth team to create sales tools, promotional materials, and training programs supporting product adoption and market penetration.
  • Develop, execute, and measure success of target-specific global strategies annual marketing plan, ensuring alignment and collaboration with regional teams.
About the Ideal Candidate

The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, and 3+ years of experience in downstream product marketing, preferably in the orthodontic or broader dental industry. The candidate should have a proven track record of developing and executing successful marketing programs and strategies, and excellent analytical and problem-solving abilities with a data-driven approach to decision-making.



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