B2C Sales Director TotalEnergies

hace 2 semanas


Madrid, Madrid, España oilandgas A tiempo completo
B2C Sales Role Overview

As a B2C Sales Director at TotalEnergies, you will be responsible for defining and implementing the sales strategy for the B2C segment. This involves analysing internal and external situations, defining segmentation, bid positioning, and differentiation strategies. You will also contribute to the definition of the B2C commercial Business Plan (new contracts, churn, margins, purchase price, channel mix) for approval by the B2C P&L Director.

The ideal candidate will have a high level of English, at least B2, and experience in Commercial Management (at least 10 years) and team management (at least 10 years). Knowledge of French is an advantage. Master's Degree or Postgraduate studies in business administration, commercial, or marketing are also desirable.

Key Responsibilities
  • Define the sales strategy in the B2C segment
  • Conduct the implementation of the sales and commercial strategy of the B2C segment
  • Define with the Pricing & Analytics Manager the implementation and commercial launch of new products in the B2C segment
  • Oversee the development of commercial actions using market knowledge regarding customers, competitors, and products as per Total Group in Spain's strategic plan
  • Oversee the pinpointing and realisation of partnership opportunities with other companies from different sectors
  • Oversee the sales management strategy in inbound and outbound channels
  • Ensure the development of the strategy, approving the budget, and guaranteeing the application of the operational and functional policies relating to his/her Unit

Context and Environment

TotalEnergies operates in a high volume-low margin activity where key areas of the positions responsibility are critical to profitability. The company has 2.6 million B2C customers contracts, 30,000 B2B customer contracts, a power plant with two gas combined cycle units, and is the 4th gas and power supplier in Spain. External Relations include sales channels, partners, other external suppliers, companies of the sector, and companies from other sectors.
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