Campaign Management Specialist

hace 1 día


Zaragoza, Zaragoza, España Ing Bank N.V. A tiempo completo
About the Role

We are seeking a highly skilled Campaign Management Expert to join our Customer Interactions Tribe. As a key member of our Campaigns Team, you will play a crucial role in implementing our new communications platform with Adobe, driving efficiency, scalability, and hyper-personalization capabilities.

Key Responsibilities
  • Develop new functional capabilities to enhance our comms E2E platform with Adobe, ensuring a more efficient and scalable experience.
  • Design and implement a hyper-personalization strategy to accelerate customer experience and development results.
  • Collaborate with stakeholders to ensure alignment across the engagement funnel, including Customer Comms Strategy Area, Marketing, and Everyday Engagement & Assisted Channels.
  • Provide expert-level support for campaign management tools, including Adobe, and work closely with technical teams to deliver business requirements and functional support.
  • Analyze customer journeys, identifying opportunities for improvement and proposing solutions in a continuous feedback cycle.
Requirements
  • Experience implementing Adobe Journey Optimizer.
  • Knowledge of Adobe Experience Platform, specifically in Adobe Journey Optimizer and RTCDP.
  • Focus on delivery, with a strong emphasis on collaboration and teamwork.
  • Ability to work with internal clients and stakeholders, analyzing the impact of each communication/use case proposed and measuring the value of them.
  • Advanced level of English and a desire to join an international environment.
  • Knowledge of Agile Way of Working and its delivery framework.
What We Offer

At ING, we prioritize flexibility and accountability. Our model allows you to determine your work schedule, balancing work and personal life. We also offer a restaurant card, so you can focus on your work without worrying about lunch.



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