Marketing Campaign Specialist

hace 1 día

Zaragoza, Zaragoza, España Pearson A tiempo completo
About the Role

We are seeking a highly skilled Campaign Marketing Executive to join our team at Pearson. As a key member of our marketing team, you will be responsible for developing and executing world-class marketing strategies to build our brand and drive business growth.

Key Responsibilities
  • Support the marketing team to deliver global 'big bet' campaigns, taking ownership and execution of 1-2 workstreams.
  • Execute day-to-day tasks, including creating and designing marketing channel highlights, digital materials, newsletters, power-point presentations, webinars, and events.
  • Support ongoing efforts to expand Pearson ELL's digital and social media presence, including YouTube, Instagram, and Facebook content.
  • Actively participate in global/cross-geography projects aimed at creating global campaigns to be later trans-created locally.
  • Monitor channel performance against KPIs and provide regular reporting to the team.
  • Work with the Market Insights team to research, analyse, and report back on current marketing trends and share them with the team.
  • Take responsibility for raising Purchase Orders and own the Campaign budget tracker.
  • Manage approvals process of marketing materials.
  • Proactively work with and distribute marketing materials to global in-market partners and follow up to ensure we maximise usage.
  • Build close working relationships across group and regional marketing, and with other key stakeholders across the organisation.
Requirements
  • Great passion for building brands and developing innovative campaigns and activations.
  • Previous marketing experience in brand planning, campaign management, and customer insights.
  • Experience in the digital or social media space is a bonus.
  • Excellent creative and copywriting skills.
  • Excellent verbal and written communication skills.
  • Proficient across Word, Excel, Outlook, and Powerpoint with the ability to produce professional and high-quality presentations.

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