Marketing Specialist, Global Brand
hace 1 día
IE University is seeking a talented Marketing Specialist to join its dynamic and international team. As a key member of the Marketing department, you will play a crucial role in creating customized consumer experiences that drive loyalty and customer value.
Key Responsibilities:- Develop and execute the customer journey landscape to drive marketing conversion across programs related to Law, International Affairs, and Public Policy.
- Learn and operate using an omnichannel approach to develop and execute nurturing marketing campaigns.
- Understand the customer target, write creative briefs, and oversee the campaign setup process through end-to-end coordination with an external creative agency.
- Lead internal and external partnerships to launch new campaigns, content, and programs for IE University's audience.
- Track and report on campaign activity and results to measure their effectiveness and identify improvements for future cross-marketing campaigns.
- Maintain and build the positioning/branding in all executions.
- Create, implement, and coordinate organic content across marketing channels.
- Support discussions and activities to ensure the customer experience across the entire journey.
- Coordinate and implement paid media campaigns together with the corresponding digital teams.
At IE University, we foster positive change through education, research, and innovation. We empower students to make their mark on the world and provide them with the skills, knowledge, and environment needed to make a difference. Our spirit of innovation and entrepreneurship has allowed us to drive change and constantly stay at the cutting edge of higher education.
We are looking for a person to join a full-time position in Madrid. If you are passionate about marketing and education, and want to be part of a dynamic and international team, we encourage you to apply.
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