Global Campaign Manager

hace 1 día


Zaragoza, Zaragoza, España Signify A tiempo completo
Global Campaign Manager

At Signify, we're looking for a talented Global Campaign Manager to join our Strategy & Marketing consumer team in Madrid. As a key member of our team, you'll be responsible for developing and implementing global marketing communication strategies and campaigns for Philips Hue, our category leader in smart connected lighting.

Key Responsibilities:
  • Co-create the brand communication strategy for Philips Hue, analyzing brand health and key KPIs to define cluster regions and develop strategies to grow the brand.
  • Work with our global media agency to define a global media framework, guiding markets in their local media briefs and ensuring consistent messaging across all assets.
  • Develop global marketing campaigns, planning, defining insights, and key messages, briefing creative teams, testing concepts, and producing campaign assets.
  • Support product launches by defining strategic message architecture and refining key product propositions.
  • Monitor and assess campaigns, measuring ROI and ensuring consistent messaging across all touchpoints.
  • Annual budget planning and management.
Requirements:
  • Strong consumer and digital marketing background with 10+ years of related experience.
  • Strong preference for FMCG experience or consumer electronics and experience in Direct-to-Consumer.
  • University degree in business or marketing / MBA preferred.
  • High level of English written & spoken is a Must.
  • Well-versed in both brand building and performance marketing.


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