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About Aura Devices
Aura Devices is a cutting-edge technology company that specializes in developing innovative products to help amateur and professional athletes push their limits and achieve their goals. Our team of experts is dedicated to creating state-of-the-art instruments that track, analyze, and improve fitness performance.
Job Summary
We are seeking a highly skilled and creative Digital Content Strategist to join our team as a Social Media Content Manager. The ideal candidate will be responsible for developing and implementing a comprehensive social media strategy to increase brand awareness and engagement across various platforms.
Key Responsibilities
- Develop and implement a social media strategy to increase brand awareness and engagement.
- Curate and create engaging content for posting on all social media platforms, including written posts, images, videos, and other multimedia content.
- Monitor and respond to comments, messages, and mentions across all social media channels in a timely and professional manner.
- Collaborate with internal teams to ensure consistent messaging and branding across all social media channels.
- Stay up-to-date with the latest social media trends, tools, and best practices.
- Track and analyze key social media metrics to measure the success of campaigns and identify areas for improvement.
- Develop sales funnels to create and optimize social media shops.
- Recognize and appreciate active community members, fostering loyalty and encouraging continued participation.
- Proactively identify and mitigate any potential reputation issues or crises on social media.
- Build and maintain relationships with influencers, partners, and other stakeholders to amplify our brand reach on social media.
Requirements
- Proven experience of 3+ years as a social media manager or community manager, preferably in the technology, startup, or consumer electronics industry.
- Strong written and verbal communication skills.
- Creative thinker with the ability to generate engaging content ideas.
- In-depth knowledge of the consumer electronics industry, particularly in the field of wearables and health tracking devices.
- Excellent interpersonal skills and the ability to interact with users in a positive and professional manner.
- Proficiency in managing and engaging communities across various platforms, including Discord, Reddit, Instagram, Facebook, and TikTok.
- Ability to work independently and collaboratively in a fast-paced environment.
- Experience with reputation management and crisis communication is a plus.
