Marketing Analytics Project Manager

hace 2 meses

Barcelona, Barcelona, España Semrush A tiempo completo
Job Title: Marketing Analytics Project Manager

We are seeking an experienced Marketing Analytics Project Manager to oversee and drive the end-to-end management of tracking and analytics projects within our digital marketing team.

Key Responsibilities:
  • Manage and execute analytics projects from inception to completion, ensuring timely delivery, quality control, and alignment with business objectives
  • Lead the implementation of new Multi-Touch Attribution (MTA) systems to enhance marketing effectiveness
  • Coordinate the marketing mix modeling (MMM) implementation project to optimize marketing spending and improve ROAS
  • Gather data from various digital marketing channels, ensuring accuracy, consistency, and quality
  • Enhance objective tracking to better measure campaign success
  • Improve dashboard functionalities for better data visualization and accessibility
  • Analyze marketing campaigns to measure effectiveness, ROI, and identify areas for improvement
  • Recommend and implement new measurement, tracking, and data visualization tools and techniques
  • Champion incremental testing and diminishing return projects to identify effective marketing strategies and channels
  • Liaise between Digital Marketing, Analytics, Marketing Analytics, Martech, and Infrastructure teams to ensure cohesive project execution and alignment with broader business goals
Requirements:
  • Proficiency in analytics tools such as Google Analytics, Google Tag Manager, or similar platforms
  • Experience with MTA and MMM tools and methodologies
  • Proficiency in data visualization tools such as Tableau, Power BI, or similar
  • Knowledge of SQL, Python, R, or other data manipulation languages is a plus
Qualifications:
  • Bachelor's degree in Marketing, Business, Data Science, or a related field. Master's degree preferred
  • Minimum of 5 years of experience in analytics project management within a digital marketing environment
  • Proven track record of successfully managing and delivering analytics projects
About Semrush:

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.

We've been developing our product for 16 years and have been awarded G2s Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more.

We are an equal opportunity employer and celebrate diversity and are committed to creating an inclusive environment for all employees.

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