Marketing Analytics Project Manager

hace 3 horas

Barcelona, Barcelona, España Semrush A tiempo completo
Marketing Analytics Project Manager

We are Semrush, a global IT company developing our own product: a platform for digital marketers. As a Marketing Analytics Project Manager, you will play a key role in driving business growth through data-driven decision making.

Key Responsibilities:
  • Manage and execute analytics projects from inception to completion, ensuring timely delivery, quality control, and alignment with business objectives.
  • Lead the implementation of new Multi-Touch Attribution (MTA) systems to enhance marketing effectiveness.
  • Coordinate the marketing mix modeling (MMM) implementation project to optimize marketing spending and improve ROAS.
  • Gather data from various digital marketing channels, ensuring accuracy, consistency, and quality.
  • Enhance the tracking of objectives to better measure campaign success.
  • Follow up on and drive enhancements in dashboard functionalities for better data visualization and accessibility.
  • Perform in-depth analysis of marketing campaigns to measure effectiveness, ROI, and identify areas for improvement.
  • Recommend and implement new measurement tracking and data visualization tools and techniques to improve overall analytics capabilities.
  • Champion incremental testing and diminishing return projects to identify the most effective marketing strategies and channels.
  • Act as a key liaison between Digital Marketing, Analytics, Marketing Analytics, Martech, and Infrastructure teams to ensure cohesive project execution and alignment with broader business goals.
Requirements:
  • Proficiency in analytics tools such as Google Analytics, Google Tag Manager, or similar platforms.
  • Experience with MTA and MMM tools and methodologies.
  • Proficiency in data visualization tools such as Tableau, Power BI, or similar.
  • Knowledge of SQL, Python, R, or other data manipulation languages is a plus.
  • Excellent project management skills, including the ability to manage multiple projects simultaneously.
  • Strong analytical and problem-solving skills.
  • Effective communication and interpersonal skills to work with cross-functional teams.
  • Ability to translate complex data and analytics concepts into actionable insights for non-technical stakeholders.
  • Strong attention to detail and a commitment to quality.
  • Ability to work independently and as part of a team.
  • Proactive and self-motivated with a continuous improvement mindset.
Qualifications:
  • Bachelor's degree in Marketing, Business, Data Science, or a related field. Master's degree preferred.
  • Minimum of 5 years of experience in analytics project management within a digital marketing environment.
  • Proven track record of successfully managing and delivering analytics projects.

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