Marketing Analytics Project Manager

hace 2 días

Barcelona, Barcelona, España Semrush A tiempo completo
Job Title: Marketing Analytics Project Manager

We are seeking a highly skilled Marketing Analytics Project Manager to join our team at Semrush. As a Marketing Analytics Project Manager, you will be responsible for managing and executing analytics projects from inception to completion, ensuring timely delivery, quality control, and alignment with business objectives.

Key Responsibilities:
  • End-to-End Project Management: Manage and execute analytics projects from inception to completion, ensuring timely delivery, quality control, and alignment with business objectives.
  • MTA Implementation: Lead the implementation of new Multi-Touch Attribution (MTA) systems to enhance marketing effectiveness.
  • MMM Coordination: Coordinate the marketing mix modeling (MMM) implementation project to optimize marketing spending and improve ROAS.
  • Data Gathering: Gather data from various digital marketing channels, such as Google Analytics, social media platforms, email campaigns, and CRM systems.
Requirements:
  • Technical Skills: Proficiency in analytics tools, such as Google Analytics, Google Tag Manager, or similar platforms, experience with MTA and MMM tools and methodologies, proficiency in data visualization tools, such as Tableau, Power BI, or similar.
  • Soft Skills: Excellent project management skills, strong analytical and problem-solving skills, effective communication and interpersonal skills, ability to translate complex data and analytics concepts into actionable insights for non-technical stakeholders.
Qualifications:
  • Bachelor's degree in Marketing, Business, Data Science, or a related field.
  • Master's degree preferred.
  • Minimum of 5 years of experience in analytics project management within a digital marketing environment.
What We Offer:
  • Flexible working day start.
  • Unlimited PTO.
  • Hobby benefit.
  • Breakfast, snacks, and coffee at the office.
  • Corporate events.
  • Training courses and conferences.
  • Gifts for employees.

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