Marketing Analytics Project Manager

hace 2 días

Barcelona, Barcelona, España Semrush A tiempo completo
Job Description

We are seeking an experienced Analytics Project Manager to oversee and drive the end-to-end management of tracking and analytics projects within our digital marketing team at Semrush.

Key Responsibilities:
  • Manage and execute analytics projects from inception to completion, ensuring timely delivery, quality control, and alignment with business objectives.
  • Lead the implementation of new Multi-Touch Attribution (MTA) systems to enhance marketing effectiveness.
  • Coordinate the marketing mix modeling (MMM) implementation project to optimize marketing spending and improve ROAS.
  • Data gathering: from various digital marketing channels such as Google Analytics, social media platforms, email campaigns, and CRM systems.
  • Ensure the accuracy, consistency, and quality of data collected.
  • Enhance the tracking of objectives to better measure campaign success.
  • Follow up on and drive enhancements in dashboard functionalities for better data visualization and accessibility.
  • Perform in-depth analysis of marketing campaigns to measure effectiveness, ROI, and identify areas for improvement.
  • Recommend and implement new measurement, tracking, and data visualization tools and techniques to improve overall analytics capabilities.
  • Champion incremental testing and diminishing return projects to identify the most effective marketing strategies and channels.
  • Act as a key liaison between Digital Marketing, Analytics, Marketing Analytics, Martech, and Infrastructure teams to ensure cohesive project execution and alignment with broader business goals.
Requirements:
  • Technical Skills: Proficiency in analytics tools such as Google Analytics, Google Tag Manager, or similar platforms.
  • Experience with MTA and MMM tools and methodologies.
  • Proficiency in data visualization tools such as Tableau, Power BI, or similar.
  • Knowledge of SQL, Python, R, or other data manipulation languages is a plus.
Qualifications:
  • Bachelor's degree in Marketing, Business, Data Science, or a related field.
  • Master's degree preferred.
  • Minimum of 5 years of experience in analytics project management within a digital marketing environment.
  • Proven track record of successfully managing and delivering analytics projects.

We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.

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