Marketing Analytics Project Manager

hace 2 días

Barcelona, Barcelona, España Semrush A tiempo completo
Marketing Analytics Project Manager

We are Semrush, a global IT company developing our own product – a platform for digital marketers. This role is for those who value interaction with customers, understand risk management, and can streamline chaotic processes in a couple of meetings.

Key Responsibilities
  • End-to-End Project Management: Manage and execute analytics projects from inception to completion, ensuring timely delivery, quality control, and alignment with business objectives.
  • MTA Implementation: Lead the implementation of new Multi-Touch Attribution (MTA) systems to enhance marketing effectiveness.
  • MMM Coordination: Coordinate the marketing mix modeling (MMM) implementation project to optimize marketing spending and improve ROAS.
  • Data gathering: from various digital marketing channels such as Google Analytics, social media platforms, email campaigns, and CRM systems.

Ensuring the accuracy, consistency, and quality of data collected, the Marketing Analytics Project Manager will:

  • Enhance the tracking of objectives to better measure campaign success.
  • Follow up on and drive enhancements in dashboard functionalities for better data visualization and accessibility.
  • Perform in-depth analysis of marketing campaigns to measure effectiveness, ROI, and identify areas for improvement.
  • Recommend and implement new measurement, tracking, and data visualization tools and techniques to improve overall analytics capabilities.
  • Champion incremental testing and diminishing return projects to identify the most effective marketing strategies and channels.

As a key liaison between Digital Marketing, Analytics, Marketing Analytics, Martech, and Infrastructure teams, the Marketing Analytics Project Manager will ensure cohesive project execution and alignment with broader business goals.

Requirements
  • Technical Skills: Proficiency in analytics tools such as Google Analytics, Google Tag Manager, or similar platforms. Experience with MTA and MMM tools and methodologies. Proficiency in data visualization tools such as Tableau, Power BI, or similar.
  • Soft Skills: Excellent project management skills, including the ability to manage multiple projects simultaneously. Strong analytical and problem-solving skills. Effective communication and interpersonal skills to work with cross-functional teams. Ability to translate complex data and analytics concepts into actionable insights for non-technical stakeholders.

Qualifications: Bachelor's degree in Marketing, Business, Data Science, or a related field.

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