Marketing Analytics Project Manager

hace 1 semana

Barcelona, Barcelona, España Semrush A tiempo completo
Marketing Analytics Project Manager

We are seeking a highly skilled Marketing Analytics Project Manager to join our team at Semrush. As a key member of our digital marketing team, you will be responsible for managing and executing analytics projects from inception to completion, ensuring timely delivery, quality control, and alignment with business objectives.

Key Responsibilities:
  • Manage and execute analytics projects from inception to completion
  • Lead the implementation of new Multi-Touch Attribution (MTA) systems to enhance marketing effectiveness
  • Coordinate the marketing mix modeling (MMM) implementation project to optimize marketing spending and improve ROAS
  • Gather data from various digital marketing channels, ensuring accuracy, consistency, and quality
  • Enhance the tracking of objectives to better measure campaign success
  • Perform in-depth analysis of marketing campaigns to measure effectiveness, ROI, and identify areas for improvement
  • Recommend and implement new measurement tracking and data visualization tools and techniques to improve overall analytics capabilities
  • Act as a key liaison between Digital Marketing, Analytics, Marketing Analytics, Martech, and Infrastructure teams
Requirements:
  • Proficiency in analytics tools such as Google Analytics, Google Tag Manager, or similar platforms
  • Experience with MTA and MMM tools and methodologies
  • Proficiency in data visualization tools such as Tableau, Power BI, or similar
  • Knowledge of SQL, Python, R, or other data manipulation languages is a plus
  • Excellent project management skills, including the ability to manage multiple projects simultaneously
  • Strong analytical and problem-solving skills
  • Effective communication and interpersonal skills to work with cross-functional teams
  • Ability to translate complex data and analytics concepts into actionable insights for non-technical stakeholders
Qualifications:
  • Bachelor's degree in Marketing, Business, Data Science, or a related field
  • Master's degree preferred
  • Minimum of 5 years of experience in analytics project management within a digital marketing environment
  • Proven track record of successfully managing and delivering analytics projects

We offer a dynamic and supportive work environment, with opportunities for growth and development. If you are passionate about data insights and have a strong willingness to learn, adapt, and embrace new challenges, we encourage you to apply for this exciting opportunity.

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