Chief Marketing Officer for Häagen-Dazs Shops in Iberia and LATAM
hace 3 semanas
We are seeking a highly skilled Marketing Manager to lead the development and execution of marketing strategies for Häagen-Dazs Shops in Iberia and LATAM.
Key Responsibilities:- Develop and execute annual brand plans to drive awareness, engagement, and growth for Häagen-Dazs Shops in Iberia and LATAM.
- Collaborate with regional and local teams to tailor brand strategies to specific markets, ensuring strong alignment with global strategy.
- Manage the marketing budget and track business performance to evaluate marketing impact and recommend course-corrective actions.
- Be the ambassador of the vision of the brand in front of customers, franchisees, and distributors.
- University degree in Marketing, Business, or related field.
- 6+ years of Consumer Marketing experience with leading FMCG, hospitality, or retail.
- Excellent project management skills and great attention to detail.
- Ability to balance multiple priorities and think creatively with strategic insight.
- Native or fluent in Spanish, proficiency in English.
At General Mills, we are committed to recruiting, retaining, developing, and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally.
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