Chief Marketing Officer for Häagen-Dazs Shops in Iberia and LATAM

hace 3 semanas


Madrid, Madrid, España General Mills A tiempo completo
Marketing Manager Job Description

We are seeking a highly skilled Marketing Manager to lead the development and execution of marketing strategies for Häagen-Dazs Shops in Iberia and LATAM.

Key Responsibilities:
  • Develop and execute annual brand plans to drive awareness, engagement, and growth for Häagen-Dazs Shops in Iberia and LATAM.
  • Collaborate with regional and local teams to tailor brand strategies to specific markets, ensuring strong alignment with global strategy.
  • Manage the marketing budget and track business performance to evaluate marketing impact and recommend course-corrective actions.
  • Be the ambassador of the vision of the brand in front of customers, franchisees, and distributors.
Requirements:
  • University degree in Marketing, Business, or related field.
  • 6+ years of Consumer Marketing experience with leading FMCG, hospitality, or retail.
  • Excellent project management skills and great attention to detail.
  • Ability to balance multiple priorities and think creatively with strategic insight.
  • Native or fluent in Spanish, proficiency in English.
What We Offer:

At General Mills, we are committed to recruiting, retaining, developing, and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally.



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