Global Customer Marketing Manager Lead
hace 2 días
Docplanner, a leader in healthcare technology, is seeking an experienced Global Customer Marketing Manager to drive customer engagement and revenue growth. This role will be crucial in developing and executing global marketing strategies.
Key Responsibilities:- Upsell and Cross-Sell Initiatives: Manage upselling and cross-selling projects within the existing customer base, with a focus on revenue growth. Oversee all aspects of owned projects end-to-end: defining, planning, and executing.
- Segmented and Targeted Communication: Prepare and execute segmented communication plans to effectively reach diverse customer groups. Utilize data-driven insights to tailor messaging and offers to specific customer segments.
- Lead Generation and Inbound Marketing: Implement inbound marketing approaches to attract and convert leads into opportunities for upsell and cross-sell or drive e-commerce purchases.
The ideal candidate will have a strong background in customer marketing within the SaaS industry, with a particular focus on upsell and cross-sell initiatives. A bachelor's degree in Marketing, Business, or a related field, and 3-5 years of experience in customer marketing, preferably within the SaaS or healthcare industry, are required.
We offer a flexible remuneration and benefits system via Flexoh, which includes restaurant card, transportation card, kindergarten, and training tax savings. Share options plan after 6 months of working with us. True flexibility and work-life balance, remote first in one of our legal entities or hybrid work model in one of our office locations, paid time off according to your location of work, and additional paid holiday on your birthday or work anniversary are also part of the package.
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