Global Language Learning Marketing Strategist
hace 3 semanas
We are Preply, a pioneering Ed-Tech company that empowers learners and tutors to create life-changing language classes. As our Senior Product Marketing Manager, you will be at the forefront of driving growth for our B2B division.
About the Role:
- Leverage Data Insights: Collaborate with our Data team to refine Ideal Customer Profiles (ICP) and prioritize target segments and geographies.
- Craft Compelling Narratives: Develop resonant positioning and messaging that addresses the needs of our target customers. Continuously iterate on messaging through A/B testing to optimize conversion across our sales segments.
- Enable Sales Success: Produce high-quality sales enablement content, including pitch decks, battlecards, case studies, email sequences, and scripts tailored to different customer segments and geographies.
- Optimize Conversion Metrics: Implement A/B testing methodologies to improve conversion metrics at every stage of the sales funnel, from lead generation to deal signing.
- Analyze and Iterate: Capture insights on why leads are not converting and leverage this information to refine ICP definitions and Proof of Concept (POC) strategies.
- Stay Ahead of the Curve: Keep abreast of developments in the language learning industry and B2B SaaS best practices to ensure Preply remains competitive in the market.
- Collaborate Across Teams: Work closely with Sales, SDR, Marketing, and Product teams to maximize the volume of Sales Qualified Leads (SQLs) and incremental Monthly Recurring Revenue (MRR).
About You:
- A proven track record of 5+ years of SaaS Product Marketing, Sales Enablement experience preferably in series B/C companies.
- Excellent Writing and Presentation Skills.
- Strong analytical and problem-solving skills.
- Ability to manage projects across multiple departments and stakeholders.
- Strong leadership, collaboration, and communication skills.
- Passion for solving problems creatively, starting small, failing fast, and applying your learnings.
- Willingness to roll up your sleeves and get things done.
- Curiosity about Education and Language Learning/Teaching.
Why You'll Love It at Preply:
- An open, collaborative, dynamic, and diverse culture.
- A generous monthly allowance for lessons, Learning & Development budget, and time off for your self-development.
- A competitive financial package with equity, leave allowance, and health insurance.
- Access to free mental health support platforms.
- A flexible setup with paid relocation to Barcelona.
- Access to Gym pass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health.
- The opportunity to shape the lives of learners and tutors through language learning and teaching in 175 countries (and counting).
Diversity, Equity, and Inclusion:
Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company. We will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status.
Salary: €80,000 - €100,000 per year, depending on experience.
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