Marketing Automation Lead
hace 4 semanas
Job Title: Marketing Automation Lead
Job Summary:
We are seeking a highly skilled Marketing Automation Lead to join our team at Continental. As a Marketing Automation Lead, you will be responsible for leading the adoption of marketing cloud platforms within our organization, testing and scaling marketing automation tools that drive customer acquisition and retention.
Key Responsibilities:
- Develop a comprehensive business case for the marketing cloud platform, outlining the value proposition, key objectives, potential ROI, and business benefits.
- Identify areas for improvement and suggest the most suitable automation tools based on the company's business and marketing strategy.
- Unify marketing data, automate reporting, and identify optimization opportunities with AI, while ensuring data privacy regulations and internal data governance policies are adhered to.
- Develop a change management strategy to drive adoption across the organization, ensuring all relevant teams are adequately trained and prepared for the new system.
- Lead the MVP phase of the implementation, ensuring delivery of critical features while minimizing time to value.
Requirements:
- Academic degree in marketing, computer science, or an equivalent qualification.
- Min 10 years of experience working with marketing platforms in B2B and B2C environments and implementing automation.
- Proven track record of developing marketing data strategy.
- Project management skills.
- Strategic mindset.
- Ability to drive business change.
- Experience working in a multi-cultural environment.
- Professional working proficiency in English.
What We Offer:
- Continental Value Sharing Bonus.
- Corporate Pension Plan (after two years of seniority).
- Flexible Compensation Plan.
- Employee discounts on Business Schools and Tires.
- Daily restaurant tickets.
- 100% illness complement.
- Recognition bonus.
- Accident insurance.
- Assistance at private medical clinic.
- Co-financing of corporate medical insurance.
- Teleworking policy.
- Flexible timetable.
- Irregular working day to care for children.
- Office car park.
- Fruits in the office.
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