Marketing Automation Lead
hace 4 semanas
As a Marketing Automation Lead at Continental, you will be responsible for leading the adoption of marketing cloud platforms within our organization. Your goal will be to test and scale marketing automation tools that drive customer acquisition and retention.
Key Responsibilities:
- Develop a comprehensive business case for the marketing cloud platform, outlining the value proposition, key objectives, and potential ROI.
- Identify areas for improvement and suggest suitable automation tools based on the company's business and marketing strategy.
- Unify marketing data, automate reporting, and identify optimization opportunities with AI.
- Ensure that all aspects of the platform adhere to relevant data privacy regulations and internal data governance policies.
- Develop a change management strategy to drive adoption across the organization.
- Lead the MVP phase of the implementation, ensuring delivery of critical features while minimizing time to value.
Requirements:
- Academic degree in marketing, computer science, or an equivalent qualification.
- Min 10 years of experience working with marketing platforms in B2B and B2C environments and implementing automation.
- Proven track record of developing marketing data strategy.
- Project management skills.
- Strategic mindset.
- Ability to drive business change.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work with a global marketing team.
- Professional development opportunities.
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