Digital Content Strategist

hace 1 mes


Barcelona, Barcelona, España Festo A tiempo completo

We are seeking a Senior Web Experience Manager to lead our website content strategy and execution, ensuring alignment with business objectives and target audience requirements.

Key Responsibilities:

  • Develop and execute a comprehensive website content strategy aligned with business goals and target audience needs.
  • Collaborate with cross-functional teams, including marketing, IT, user experience, and sales, to integrate website content initiatives and align with overall business strategies.
  • Oversee the development and maintenance of the website, including design, functionality, and user experience, in alignment with the content and platform strategy.
  • Lead a team of professionals responsible for different aspects of the website, such as content management, web product owners, and UX/UI design.
  • Establish and monitor key performance indicators (KPIs) to track the website's content performance and identify areas for improvement.
  • Stay up-to-date with industry trends, emerging technologies, and best practices to drive innovation and enhance the website's content and customer engagement.

Requirements:

  • Proven leadership experience with a focus on website content strategy and management.
  • Strong strategic thinking and the ability to develop and execute a comprehensive website content strategy aligned with business goals.
  • Excellent communication and stakeholder management skills to collaborate effectively with cross-functional teams and stakeholders.
  • Demonstrated experience in leading and managing teams responsible for web content, development, design, and SEO.
  • Deep knowledge of web content best practices, including content creation, optimization, and management.
  • Strong analytical skills to monitor website performance, track KPIs, and make data-driven decisions.
  • Up-to-date knowledge of industry trends, emerging technologies, and best practices in website content strategy.
  • Proven product owner/project management skills to handle multiple initiatives, prioritize effectively, and meet deadlines.


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