Digital Content Strategist
hace 1 mes
We are seeking a Senior Web Experience Manager to lead our website content strategy and execution, ensuring alignment with business objectives and target audience requirements.
Key Responsibilities:
- Develop and execute a comprehensive website content strategy aligned with business goals and target audience needs.
- Collaborate with cross-functional teams, including marketing, IT, user experience, and sales, to integrate website content initiatives and align with overall business strategies.
- Oversee the development and maintenance of the website, including design, functionality, and user experience, in alignment with the content and platform strategy.
- Lead a team of professionals responsible for different aspects of the website, such as content management, web product owners, and UX/UI design.
- Establish and monitor key performance indicators (KPIs) to track the website's content performance and identify areas for improvement.
- Stay up-to-date with industry trends, emerging technologies, and best practices to drive innovation and enhance the website's content and customer engagement.
Requirements:
- Proven leadership experience with a focus on website content strategy and management.
- Strong strategic thinking and the ability to develop and execute a comprehensive website content strategy aligned with business goals.
- Excellent communication and stakeholder management skills to collaborate effectively with cross-functional teams and stakeholders.
- Demonstrated experience in leading and managing teams responsible for web content, development, design, and SEO.
- Deep knowledge of web content best practices, including content creation, optimization, and management.
- Strong analytical skills to monitor website performance, track KPIs, and make data-driven decisions.
- Up-to-date knowledge of industry trends, emerging technologies, and best practices in website content strategy.
- Proven product owner/project management skills to handle multiple initiatives, prioritize effectively, and meet deadlines.
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