Digital Marketing Specialist

hace 3 días

Alicante, Alicante, España The Ocean Race A tiempo completo
About The Ocean Race

The Ocean Race is a leading organization in the world of sport marketing, seeking a highly skilled Digital Marketing Coordinator to join our Marketing department.

Job Summary

We are looking for a results-oriented Digital Marketing Coordinator to conceptualize and run marketing campaigns within established Key Performance Indicators (KPIs). The ideal candidate will have a strong background in marketing management, advertising, communications, or a related field, with prior experience in database management and automation software.

Key Responsibilities
  • Conceptualize and run marketing campaigns within established KPIs.
  • Ensure campaigns are adapted to all digital platforms.
  • Create well-written, error-free copy.
  • Develop and manage digital competitions.
  • Develop and manage digital activities within the company's digital platforms.
  • Analyze campaign performance and suggest improvements.
  • Collaborate with graphic designers to improve the appearance layout of outputs.
  • Maintain a database of customers who have opted to receive our correspondence.
  • Distribute emails through the use of automation software.
  • Ensure emails follow industry policies and best practices.
  • Provide regular monitoring and reporting of the campaign and database performance that include opens, clicks, conversions, unsubscribes, etc.
  • Devise and execute A-B tests, manage testing calendar, record results, and advise on improvements.
  • Ensure alignment with business priorities and internal stakeholders.
  • Work closely with our Game developer to manage the success of our Online Game.
  • Manage the marketing campaigns and the user interaction alongside Virtual Regatta for The Ocean Race Offshore-Game.
  • Develop marketing campaigns and manage the results of the Stopover E-Cups.
  • Manage the E-Sport competition of Teams.
  • Manage our Metaverse.
  • Manage the day-to-day operation of the Metaverse.
  • Develop and run special events inside the Metaverse.
  • Work closely with the Sustainability Team to integrate, promote and run sustainability activities inside the Metaverse.
Requirements
  • English: C1.
  • Degree in marketing management, advertising, communications, or similar.
  • Prior database management experience, preferably in a similar role.
  • Familiarity with pertinent automation and performance evaluation software.
  • Excellent project management skills specific to marketing.
  • Outstanding copywriting and copyediting abilities.
  • Ability to harness collaboration to produce well-crafted content.
  • Willingness to work extended hours to ensure that projects are completed, as needed.
  • Forward thinking, dynamic attitude.
  • Comply with the values of The Ocean Race: trust, excellence & care.
  • Living or able to relocate to Alicante, Spain.
  • EU national or ability to, in a short period of time, acquire necessary EU working permits.

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