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Category Development Manager
hace 2 meses
About Us
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Our mission is to collaborate, explore, and innovate as we build brands that consumers love.
About the Role
The mission of this role is to own the Southern Europe Off Trade Category Development. As a key member of our team, you will be responsible for leading customer engagement with Diageo's category vision, strategy, and plans to enable and support brilliant activation of Diageo plans.
Main Responsibilities
- Lead customer engagement with Diageo's category vision, strategy, and plans to enable and support brilliant activation of Diageo plans.
- Establish and fully embed the strategy as the framework for expressing our plans to Retail (Off Trade) customers in Southern Europe.
- Establish Diageo as the go-to supplier (and most trusted/respected) for category management across all strategic customers by delivering Best-In-Class Category Management to include industry-leading insights delivered through unbiased recommendations in a compelling and action-oriented way.
- Work with senior stakeholders (up to director level) in our customers' businesses to identify opportunities to grow TBA, strategically partnering with our customers' teams to analyze the future trends in the market and building collaborative plans focused on growth.
- Make in-outlet navigation (assortment, merchandising, pricing, promotion, display) simple and commercially focused, and in doing so, give our customers a compelling point of difference in their range.
- Connect our internal SE teams across commercial, shopper marketing, activation, innovation, NRM, and digital, and link with Diageo Global Teams to drive tangible actions from insight that will drive the triple win for Diageo, Customer, and shopper.
About You
We're looking for a highly skilled and experienced professional with a strong track record of delivering transformational business results. You should have:
- 10 years of experience in the FMCG industry.
- Commercial (KAM), Trade Marketing Manager, and Category Development experience.
- Italian Market knowledge is desirable.
- A strategic attitude and negotiation skills.
- Success in managing senior partners, resulting in strong and positive outcomes.
- A holistic skill set across various marketing growth drivers.
- A strong commercial and numerical capability with attention to detail.
Working with Us
Flexibility is key to success in our business, and many of our staff work flexibly in many ways, including part-time, compressed hours, and flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
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Celebrating our inclusive and diverse culture is core to Diageo's purpose of celebrating life every day everywhere.
