Category Development Manager

hace 1 mes


Madrid, Madrid, España Diageo A tiempo completo

About Us

Diageo, the world's leading premium drinks company, is seeking a talented professional to join our team as a Category Development Manager. With over 200 brands sold in nearly 180 countries, we're a global leader in the industry.

About the Role

This exciting opportunity will see you leading customer engagement with Diageo's category vision, strategy, and plans to enable and support brilliant activation of Diageo plans. You will establish and fully embed the strategy as the framework for expressing our plans to Retail (Off Trade) customers in Southern Europe.

Main Responsibilities

  • Lead customer engagement with Diageo's category vision, strategy, and plans to enable and support brilliant activation of Diageo plans.
  • Establish and fully embed the strategy as the framework for expressing our plans to Retail (Off Trade) customers in Southern Europe.
  • Establish Diageo as the go-to supplier (and most trusted/respected) for category management across all strategic customers by delivering 'Best In Class' Category Management to include industry-leading insights delivered through unbiased recommendations in a compelling & action-oriented way.
  • Work with senior stakeholders (up to director level) in our customers' businesses to identify opportunities to grow TBA, strategically partnering with our customers' teams to analyze the future trends in the market & building collaborative plans focused on growth.
  • Make in-outlet navigation (assortment, merchandising, pricing, promotion, display) simple and commercially focused, and in doing so, give our customers a compelling point of difference in their range.
  • Connect our internal SE teams across commercial, shopper marketing, activation, Innovation, NRM, & digital, and link with Diageo Global Teams to drive tangible actions from insight that will drive the triple win for Diageo, Customer, and shopper.

About You

We're looking for a talented professional with a strong background in FMCG industry, commercial (KAM), Trade Marketing Manager, and Category Dev experience. Italian Market knowledge is desirable. You should have a strategic attitude and negotiation skills, with a track record of delivering transformational business results.

Working with Us

We're a flexible and inclusive company, and we welcome applications from candidates who can work flexibly in many ways, including part-time, compressed hours, and flexible location. We offer a highly competitive and flexible rewards and benefits package, and we're committed to celebrating our inclusive and diverse culture.



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