Digital Marketing Strategist
hace 2 días
MCI is a leading Business Process Outsourcing (BPO) company that specializes in delivering tailored solutions to meet the diverse needs of our clients. With a commitment to excellence and a focus on innovation, we have established ourselves as a trusted partner in the industry.
Job SummaryWe are seeking an SEO and Digital Marketing Specialist who will be responsible for developing and executing digital marketing strategies to improve online visibility, drive website traffic, and enhance brand awareness. The role will involve optimizing website content, implementing SEO techniques, managing digital advertising campaigns, and analyzing performance metrics to achieve business goals and objectives.
Key Responsibilities- Conduct keyword research, competitor analysis, and website audits to identify SEO opportunities and areas for improvement.
- Optimize website content, metadata, and on-page elements to improve search engine rankings and visibility.
- Develop and implement link building strategies to increase domain authority and enhance organic search performance.
- Create and optimize engaging and SEO-friendly content for websites, blogs, social media, and other digital platforms.
- Develop content calendars, editorial schedules, and content promotion plans to drive audience engagement and generate inbound traffic.
- Collaborate with content creators, designers, and stakeholders to produce high-quality, relevant, and shareable content.
- Plan, execute, and optimize digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and other paid channels.
- Monitor campaign performance, analyze key metrics, and adjust targeting, bidding, and creative elements to maximize ROI and achieve campaign objectives.
- Conduct A/B testing and experimentation to optimize ad copy, visuals, landing pages, and conversion paths for improved performance.
- Develop and implement social media strategies to increase brand awareness, engage followers, and drive traffic to digital properties.
- Manage social media accounts, publish content, respond to comments, and monitor conversations to maintain a positive brand presence.
- Leverage social media analytics tools to track performance metrics, measure engagement, and identify opportunities for growth and optimization.
- Monitor website traffic, user behavior, and conversion metrics using web analytics tools such as Google Analytics.
- Generate regular reports, dashboards, and performance insights to communicate key findings, trends, and recommendations to stakeholders.
- Use data-driven insights to evaluate campaign effectiveness, identify areas for improvement, and inform strategic decision-making.
We are looking for a highly motivated and driven individual who is passionate about digital marketing and has a strong understanding of SEO principles and best practices. The ideal candidate will have a proven track record of developing and executing successful digital marketing campaigns and will be able to analyze data to inform strategic decision-making.
Candidates must have excellent communication and project management skills, with the ability to work effectively in a team environment. A bachelor's degree in marketing, communications, or a related field is required, with a minimum of 2 years of experience in digital marketing.
MCI is an equal opportunities employer and welcomes applications from all qualified candidates.
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