Digital Marketing Strategist
hace 4 semanas
At Mass Markets, we're seeking a highly motivated and dedicated Digital Marketing Specialist to join our dynamic team. As a key member of our marketing team, you will play a crucial role in executing digital marketing campaigns across various channels, ensuring they align with regional growth strategies and business objectives.
Key Responsibilities:- Assist in developing and executing digital marketing campaigns across multiple channels, leveraging data-driven insights to optimize campaign effectiveness.
- Monitor and report on campaign performance, lead generation, and funnel analytics using advanced reporting and analytics tools.
- Collaborate with regional teams to enhance campaign effectiveness and conversion rates, ensuring a tailored approach to each market.
- Contribute to managing the customer account journey, ensuring consistent and personalized user experiences that promote funnel progression and customer engagement.
- Apply analytical skills to identify innovative approaches and test new ideas to fill gaps in MQL (Marketing Qualified Leads) or pipeline.
- Marketing degree or certifications preferred.
- 2 years of experience in a marketing position.
- Proven experience in analyzing data from various digital marketing projects, with a focus on extracting actionable insights.
- Hands-on experience and advanced skills in using data analytics and reporting tools, familiarity with marketing automation platforms like HubSpot or Marketo is a plus.
We're looking for a highly motivated and dedicated individual who is passionate about data-driven marketing and has a strong analytical mindset. If you're eager to make a significant impact on our marketing efforts, we encourage you to apply.
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