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Digital Marketing Strategist
hace 2 meses
Job Title: SEO and Digital Marketing Specialist
Job Type: Full-Time
Location: Philippines
About MCI: MCI is a leading Business Process Outsourcing (BPO) company that specializes in delivering tailored solutions to meet the diverse needs of our clients. With a commitment to excellence and a focus on innovation, we have established ourselves as a trusted partner in the industry.
About the Role: We are seeking a highly skilled SEO and Digital Marketing Specialist to join our team. The successful candidate will be responsible for developing and executing digital marketing strategies to improve online visibility, drive website traffic, and enhance brand awareness.
Key Responsibilities:
- Conduct Keyword Research and Competitor Analysis: Conduct thorough keyword research and competitor analysis to identify SEO opportunities and areas for improvement.
- Optimize Website Content: Optimize website content, metadata, and on-page elements to improve search engine rankings and visibility.
- Develop Link Building Strategies: Develop and implement link building strategies to increase domain authority and enhance organic search performance.
- Create Engaging Content: Create and optimize engaging and SEO-friendly content for websites, blogs, social media, and other digital platforms.
- Develop Content Calendars: Develop content calendars, editorial schedules, and content promotion plans to drive audience engagement and generate inbound traffic.
- Collaborate with Stakeholders: Collaborate with content creators, designers, and stakeholders to produce high-quality, relevant, and shareable content.
- Plan and Execute Digital Advertising Campaigns: Plan, execute, and optimize digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and other paid channels.
- Monitor Campaign Performance: Monitor campaign performance, analyze key metrics, and adjust targeting, bidding, and creative elements to maximize ROI and achieve campaign objectives.
- Conduct A/B Testing: Conduct A/B testing and experimentation to optimize ad copy, visuals, landing pages, and conversion paths for improved performance.
- Develop Social Media Strategies: Develop and implement social media strategies to increase brand awareness, engage followers, and drive traffic to digital properties.
- Manage Social Media Accounts: Manage social media accounts, publish content, respond to comments, and monitor conversations to maintain a positive brand presence.
- Monitor Website Traffic: Monitor website traffic, user behavior, and conversion metrics using web analytics tools such as Google Analytics.
- Generate Reports: Generate regular reports, dashboards, and performance insights to communicate key findings, trends, and recommendations to stakeholders.
- Evaluate Campaign Effectiveness: Use data-driven insights to evaluate campaign effectiveness, identify areas for improvement, and inform strategic decision-making.
Candidate Qualifications: We are looking for a highly motivated and experienced SEO and Digital Marketing Specialist who is passionate about delivering results-driven digital marketing strategies. If you have a proven track record of success in digital marketing and are looking for a new challenge, we encourage you to apply.
