Fashion Communications Coordinator

hace 4 semanas

Madrid, Madrid, España Primark A tiempo completo
Fashion Communications Administrator

About the Role:

The Fashion Communications Administrator is a key member of the Global Fashion Communications PR team at Primark. This role will be responsible for the coordination of the press office and showroom, focusing on the management of samples, image databases, press requests, and influencer activations. The successful candidate will support Primark's Iberian market, working closely with Fashion Communications Coordinators and Fashion Communications Officers to ensure the day-to-day elements of the Fashion Comms office are working efficiently and effectively.

Key Responsibilities:

  • Manage and maintain the online image banks regularly and update the wider team.
  • Research necessary collateral for press events proposals and seasonal trend activations.
  • Write all types of effective PR materials, including drafting press releases, social media plans, event running orders, and briefing documents.
  • Pitch to online press, print, and influencers.
  • Compile fashion and news alerts for global markets and keep an updated calendar of comms in line with the wider brand comms marketing calendar.
  • Support the implementation of PR strategies in line with the global marketing calendar and Primark brand.
  • Manage media and influencer gifting, seeding, and production of goody bags for media and events.
  • Manage the day-to-day PR samples to media, influencers, and external agencies.
  • Ensure samples are recorded, monitored, and stored appropriately and returned in a timely and organized manner if required.
  • Manage and file press folders and reference material, archiving press clippings and tracking all brand coverage received daily through Unicepta and our own influencer monitoring system, Wearisma.
  • Assist with ad-hoc day-to-day press activity, press events, in-store events, and influencer activations.
  • Develop effective working relationships across all levels of the organization.

Requirements:

  • At least 1 year's work experience working at a PR agency or in-house on a PR/Marketing team.
  • Keen awareness and interest in the social influencer landscape.
  • Good level of English language, both written and verbal.
  • Knowledge of MS Word, Excel, Outlook are essential.
  • Adobe Photoshop and InDesign knowledge would be an advantage.
  • Demonstrate strong interpersonal and communication skills.

Personal Attributes:

  • Be an enthusiastic learner with a firm understanding of the global fashion industry.
  • Be a style-conscious, Primark-obsessed individual with a creative eye and excellent brand fashion knowledge.
  • Be highly organized, detail-oriented, and able to effectively prioritize projects and deliverables while meeting deadlines set by management.

Language: Spanish

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