Digital Channels Engagement Specialist
hace 1 semana
Company Overview
Sgs is the world's leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity with 99,600 employees operating a network of 2,600 offices and laboratories worldwide.
About the Role
We are seeking a highly skilled Digital Channels Engagement Specialist to join our team. As a key member of our global marketing and communications team, you will be responsible for managing our corporate digital channels and engaging with our target audiences.
Your Key Responsibilities
- Manage the Group and executive social media channels and Sgs.Com homepage, providing an editorial calendar that delivers fresh, useful and compelling content for target audiences.
- Input on and implement content strategy that supports our brand positioning and business objectives, working closely with other content specialists.
- Create and optimize compelling digital campaigns.
- Coordinate publishing of cross-channel corporate campaigns.
- Guide and support the Digital Engagement team on community management.
- Manage social media complaints on Group social media channels.
- Stay up to date with new and interesting content formats and pilot them, communicating suggested content and updates to appropriate departments.
- Educate internal stakeholders on best practices for social media management and digital campaigns.
Requirements
- 5+ years of experience building and executing strategies that engage communities, particularly for B2B environments, on channels including Facebook, LinkedIn, X, Instagram, YouTube and TikTok.
- Demonstrable and strong experience identifying and creating content for specific needs/audiences: web articles, infographics, live streams, videos, etc.
- Experienced with image and video creation tools.
- Active daily life on social media, a true desire to interact with others.
- Experience working in an international environment and understanding of complex organizations.
- Native-level English proficiency, additional languages an advantage.
What We Offer
We offer a competitive salary range of $80,000 - $120,000 per year, depending on experience.
Working Model
This role offers a hybrid working model with 2 days per week in the office.
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