Digital Channels Manager
hace 4 semanas
Role Summary
The Global Digital Channels Manager will be responsible for the day-to-day management of the Group corporate digital channels, with an aim to build and engage with our target audiences. This role serves as a liaison between our online audiences and the brand, working closely and daily with the global marketing and communications team, as well as internal stakeholders.
Key Responsibilities
- Manage the Group and executive social media channels and SGS.com homepage, providing an editorial calendar that delivers fresh, useful and compelling content (videos, live streams, takeovers, etc.) for target audiences
- Input on and implement content strategy that supports our brand positioning and business objectives, working closely with other content specialists
- Create and optimize compelling digital campaigns
- Coordinate publishing of cross-channel corporate campaigns
- Guide and support the Digital Engagement team on community management
- Manage social media complaints on Group social media channels
- Stay up to date with new and interesting content formats and pilot them, communicating suggested content and updates to appropriate departments
- Educate internal stakeholders on best practices for social media management and digital campaigns
Requirements
- 5+ years building and executing strategies that engage communities, particularly for B2B environments, on channels including Facebook, LinkedIn, X, Instagram, YouTube and TikTok
- Demonstrable and strong experience identifying and creating content for specific needs/audiences: web articles, infographics, live streams, videos, etc.
- Experienced with image and video creation tools
- Active daily life on social media, a true desire to interact with others
- Experience working in an international environment and understanding of complex organizations
- Native-level English proficiency, additional languages an advantage
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