Digital Channels Manager

hace 4 semanas


Madrid, Madrid, España SGS A tiempo completo

Role Summary

The Global Digital Channels Manager will be responsible for the day-to-day management of the Group corporate digital channels, with an aim to build and engage with our target audiences. This role serves as a liaison between our online audiences and the brand, working closely and daily with the global marketing and communications team, as well as internal stakeholders.

Key Responsibilities

  • Manage the Group and executive social media channels and SGS.com homepage, providing an editorial calendar that delivers fresh, useful and compelling content (videos, live streams, takeovers, etc.) for target audiences
  • Input on and implement content strategy that supports our brand positioning and business objectives, working closely with other content specialists
  • Create and optimize compelling digital campaigns
  • Coordinate publishing of cross-channel corporate campaigns
  • Guide and support the Digital Engagement team on community management
  • Manage social media complaints on Group social media channels
  • Stay up to date with new and interesting content formats and pilot them, communicating suggested content and updates to appropriate departments
  • Educate internal stakeholders on best practices for social media management and digital campaigns

Requirements

  • 5+ years building and executing strategies that engage communities, particularly for B2B environments, on channels including Facebook, LinkedIn, X, Instagram, YouTube and TikTok
  • Demonstrable and strong experience identifying and creating content for specific needs/audiences: web articles, infographics, live streams, videos, etc.
  • Experienced with image and video creation tools
  • Active daily life on social media, a true desire to interact with others
  • Experience working in an international environment and understanding of complex organizations
  • Native-level English proficiency, additional languages an advantage


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