Global Refinish Marketing Content Specialist
hace 1 semana
Job Summary
Axalta Coating Systems is seeking a skilled Marketing Content Specialist to join our Global Refinish Marketing Team. The ideal candidate will possess a deep understanding of customer segmentation in automotive refinish, with profound knowledge of Axalta's global product systems, technologies, and strategies.
Key Responsibilities
Collaborate with manager and internal stakeholders to develop and manage collateral, sales tools, technical documentation, and other assets to enable share gain and retention.
Drive and develop presentations to convey the Mainstream value proposition with a clear and consistent voice through all stages of the selling process.
Craft the implementation plan and partner with the Social Media Manager to implement internal and external programs to ensure segment communications to Customers, Partners, Employees, Investors, and the market at large are communicated as designed.
Optimize use of the team's sales enablement system (Seismic) and ensure assets are posted and accessible. Develop training materials to help the team understand how to find, use, and deliver tools.
Develop strong partnerships within the organization to lead and execute marketing programs.
Ensure brand standards are consistently applied to all materials and communications.
Qualifications
At least 5 years of experience in marketing, communications, or business in a related field.
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