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We are seeking a talented and experienced B2B Demand Generation Specialist to join our Vendor Marketing team at The Knot Worldwide. As a key member of our international team, you will play a crucial role in creating engaging content and driving demand for our wedding vendors across 13 markets.
Responsibilities- Landing Pages: Develop high-converting landing pages that capture the essence of our brand and resonate with our target audience. Utilize platforms like Unbounce to create seamless user experiences that drive conversions.
- Pop-ups: Design and execute lead generation pop-ups within our proprietary tool, adapting and innovating formats to attract leads across different markets.
- Campaign Development and Execution: Collaborate with cross-functional teams to develop, launch, and optimize demand generation campaigns that drive pipeline growth and revenue.
- Data Analysis: Monitor and analyze key performance metrics, identifying trends and areas for improvement to optimize campaign performance.
- Cross-Functional Collaboration: Work closely with marketing performance, design, and content teams to ensure timely delivery of campaign assets and alignment with overall marketing objectives.
- Proven experience in B2B demand generation and lead generation campaigns (2 years)
- Proficiency in landing page builders such as Unbounce and HTML
- Ability to perform repetitive tasks with high precision and consistency
- Innovative mindset and core creative skills
- Strong understanding of B2B lead-to-revenue funnels and associated metrics
- Excellent project management and organizational skills with the ability to meet deadlines
- Strong problem-solving and analytical skills to identify and address campaign challenges
- Proactive, results-oriented mindset with a positive attitude
We are a dynamic company that helps couples navigate and enjoy life's biggest moments together, while supporting the businesses that work within the wedding industry. Our mission is to strengthen the relationship between our brands and our vendors, adding value to them and their businesses through engaging content and innovative marketing strategies.
