Performance Marketing Manager

hace 6 días

Barcelona, Barcelona, España Scopely A tiempo completo
About the Role

Scopely is seeking a highly skilled Performance Marketing Manager to lead our User Acquisition team in Barcelona. As a key member of our global team, you will play a crucial role in driving player growth and efficiency across various digital marketing channels.

Key Responsibilities
  • Manage significant performance marketing budgets across multiple channels to maximize games' growth and profitability
  • Strategize, execute, and optimize mobile campaigns on every critical mobile platform, including Meta, Google, TikTok, Ad Networks, DSPs, CTV, and Influencer marketing
  • Locate, negotiate, and develop creative and innovative solutions for user acquisition
  • Grow and manage marketing partnerships for UA efforts across the globe
  • Design and execute A/B & multivariate testing and present results to related teams
  • Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users
  • Work cross-functionally with product, ad monetisation, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing
  • Be an expert in UA with key knowledge and raise flags for future potential issues
  • Proactively source new partners to diversify portfolio
Requirements
  • BA or BS degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration, or a related field
  • 3-5 years of experience in media buying / user acquisition / performance marketing
  • Strong understanding of funnel conversion metrics, retention rates, and LTV predictions
  • Looks for external emerging trends and ways to diversify and test new strategies across UA, ASO, Organic channels
About Scopely

Scopely is a global team of game lovers developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily. We care deeply about what we do and want to inspire play every day.

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